The Honest Kitchen - pet food with a passion

The Honest Kitchen makes a splash with Zeal, a grain-free, fish recipe for dogs.

All-natural, Holistic Pet Food Company Unveils Fish Recipe for Sensitive Dogs

San Diego, Calif. (September 28, 2010) – The Honest Kitchen, makers of all-natural, human-grade pet products, today announced the release of Zeal, a grain-free, fish diet for dogs. Zeal complements The Honest Kitchen’s pet foods as its first fish based recipe. The use of a unique protein, such as fish, and eliminating grains, white potatoes and flaxseed makes this a high quality, minimally processed pet food ideal for sensitive dogs.

“Zeal was truly inspired by our customers,” said Lucy Postins, founder and CEO, “For years, pet owners have told us that their dogs have allergies or intolerances to conventional meat sources, and we’re pleased that we can now offer this high-quality, human-grade recipe with minimal risk of allergies.”

The benefits of The Honest Kitchen’s dehydrated pet food, like Zeal, are minimally processed ingredients and zero artificial preservatives. Dehydration is a gentle method of preservation and removes only the water from raw, whole foods, leaving almost all other nutrients intact. Meats are dried at high enough temperatures to kill all pathogenic bacteria, such as E. Coli and Salmonella. Consumers simply add warm water to rehydrate, and serve.

Like all Honest Kitchen products, Zeal is 100% human-grade, sourcing ingredients from the human food chain and manufacturing in an FDA human food facility. The use of human-grade fish fillets means that there is no ethoxyquin, which can be found in feed-quality fish meal, sometimes used in other fish-based pet foods.

Zeal is a complete and balanced recipe appropriate for adult dogs. Zeal contains: Dehydrated White fish (Wild, Line-caught Haddock, Wild Whiting), Sweet Potatoes, Eggs, Organic Coconut, Alfalfa, Apples, Green Beans, Parsley, Cabbage, Bananas, Wild Salmon, Cranberries, Rosemary, Vitamins and Minerals.

Zeal uses three fish to add a variety of nutrients, and also as a sustainability measure. Using two white fish (wild, line-caught Haddock and wild-caught Whiting) makes less impact on marine eco-systems and allows the flexibility to adjust ratios depending on catch and environmental challenges. The Honest Kitchen will also donate a portion of the profits from Zeal to several marine conservation initiatives.

Zeal is available for an introductory price of $108.00 for 10 pounds (which rehydrates to 43 pounds) and $52.00 for 4 pounds (which rehydrates to 17 pounds). Zeal will be available for purchase online at thehonestkitchen.com and at almost 2000 resellers in the U.S.