The Honest Kitchen - pet food with a passion

Passion & Principles: A Letter from the President, Lucy Postins.

I founded The Honest Kitchen in 2002. Disillusioned with kibble, I had begun making a home-prepared raw diet for my Rhodesian Ridgeback, Mosi. I enjoyed making his meals myself, but found it quite time-consuming and frequently ended up with a very messy kitchen! I set out to find a way to make fresh, healthy pet food much quicker and simpler to prepare - and the answer was to dehydrate the ingredients to that water could just be added to each meal to turn it back into ‘real food’.

Our Passion is Animals. They’re part of our lives and the focus of everything we do at The Honest Kitchen. We’re also pretty passionate about our products. We make our dehydrated pet foods from the most pristine, whole-food ingredients we can get our paws on.

Our Principles are simple. We will only produce our pet foods using the gentle method of dehydration to remove just the moisture from our whole food ingredients. We will always raise the bar in choosing our raw ingredients and never leave procurement to anyone else. We’ll respect our planet by choosing organic ingredients whenever we can and always choose sustainability over cost – like our free-range chicken and line-caught wild haddock, fair-trade quinoa, non-genetically-modified produce and recycled, compostable packaging. We continue donating a portion of our profits to charity every month.

We make our products as a labor of love and have put our heart and soul into building a strong brand based on the foundations of product integrity and honesty. The Honest Kitchen will never become part of a major multi-national conglomerate and the quality of our ingredients and finished products will never be compromised. No expense is spared in our ingredients sourcing and manufacturing processes and we will never cut corners to cheapen our products.

Our pet food products are cruelty-free and always have been. We do not conduct laboratory-based animal testing of any kind. We are also strongly committed to supporting independent retailers with our products, which is why we don't sell to mass chains.

A portion of our profits is donated to charity each month through our Pawlanthropy program for charitable giving. We donate to a broad range of animal welfare, humanitarian and environmental non-profits throughout the year.

We’re committed to doing our part in protecting and preserving the earth and its natural environment. That’s why all our pet food recipes are packaged in a combination of USA-made, 100% recycled biodegradable paper and partially post-consumer recycled plastic, to keep the contents fresh. Our boxes are printed with soy-based inks. The inner bags are unprinted. Learn more about what we're doing to Protect our Playground.

If you ever have a question about our company or our products, please ask! We're here to help. I wish good food, good health and lots of belly rubs for your animal companions.

Lucy Postins Company Founder and Friend to Willow Taro, Indy & Mosi. Lucy Postins is a regular columnist for Fido Friendly Magazine and writes on the subjects of pet nutrition and holistic health. She has also contributed to a number of other pet publications and appears as a guest on local radio and tv stations for pet cookery shows and nutrition segments.