The following table can be used as a ‘clip-and-carry’ watch list to help you negotiate the shelves of your pet food store! Try to choose foods with ingredients that only appear in the ‘Good’ Column. Disgard products with lots of ingredients tagged ‘Bad’ and ‘Ugly’. If you’d like a complimentary nutritional consultation without obligation, please contact us.


Good Bad Ugly
Named Meats Meat Meal (un-named species) Meat & Bone Meal (unspecified)
Beef Meat By Products
Chicken, Turkey Poultry Meal (un-named species) Poultry By Products
Venison, Duck Poultry Digest
Salmon Fish Meal (un-named species) Fish Protein Digest
Lamb Animal Digest (Intestinal Contents)

Fats and Oils

Good Bad Ugly
Safflower Oil Soybean Oil Rendered Animal Fats
Flaxseed Oil Corn Oil Poultry Fat
Olive Oil Cottonseed Oil Vegetable Oil (unspecified type)
Salmon Oil Fish Oil (unspecified type)

Other Protein

Good Bad Ugly
Eggs (Dried) Egg Product Poultry Hatchery By-Product
Yogurt, Keffir. Buttermilk (Residue from churning cream) Soy Protein Isolate
Cottage Cheese Cheese product Blood Meal, Plasma Protein

Vegetables and Fruits

Good Bad Ugly
Leafy Greens, Peas, Sweet Potatoes, Carrots, Broccoli, Zucchini, Celery, Green Beans. Pea Fiber, Pea Starch Tomato Pomace (A By-Product of ketchup production)
Potatoes, Yams Onion Potato Product, Potato Starch
Apples, Melon, Banana, Papaya, Mango. Apple Pommace
Cranberries, Blueberries, Peanut Meal, Peanut Hulls, Sorghum


Good Bad Ugly
Rosemary Citric Acid, Mixed Tocopherols BHA, BHT, Ethoxyquin, TBHQ


Good Bad Ugly
No Grain Gluten Husks, Hulls, Middlings
Organic Grains Wheat Gluten
Whole Grains Corn Apple Pommace
Non-gluten Grains – Quinoa, Amaranth, Millet Soy, Soybean Meal Peanut Meal, Peanut Hulls, Sorghum
Teff, Spelt, Oats, Barley
Rice, Beet Pulp Rice Gluten, Brewer’s Rice.
Brewer’s Dried Yeast

Vitamins and Minerals

Good Bad Ugly
Amino Acid Chelates Medadione Sodium Bisulphate Iron / Ferrous Oxide (= Rust)
Fewer = better Many = food based ingredients are nutritionally deficient.


Good Bad Ugly
Herbs & Botanicals Ingredient Splitting (one ingredient listed more than once) Colors (esp. Caramel Color, Titanium Dioxide)
Enzymes Salt, Sea Salt Corn Syrup
Apple Cider Vinegar Sugar Glycerin


Good Bad Ugly
Raw, Fresh, Frozen, Freeze Dried, Dehydrated Baked Canned & Extruded
Organic, Hormone Free, no GMO ingredients