Company

Our Valued Customer & Marketing Programs

 

Pre-Approved Breeders

The Honest Kitchen offers a 30% discount to pre-approved dog and cat breeders. Simply email Jenna, at Jenna@thehonestkitchen.com to request an application form to be considered for this program. In addition to the discount on food, we offer Puppy Packs free of charge, for new puppy people. Please email Jenna with details of how many pups in your litter, and a date by which you’d like your puppy packs to arrive. Puppy Packs include valuable holistic healthcare information for puppies, brochures and product samples. You will also receive a complimentary stainless steel food storage canister with your order for puppy packs.

If you’d like to provide the contact info of new puppy people to us, we’d be glad to send them coupons and other useful information to help care for their puppy.

 

Requirements:

Breeders must meet certain requirements in order to participate, including limits on litters per female per year, as well as involvement with AKC or breed clubs at the local level. $100 minimum per order to qualify for breeder discount.  We do not offer special pricing to puppy mills or other facilities that mass-produce puppies or kittens for retail sale in pet shops or via the internet; we are committed to working with responsible breeders only.

 

Service Dogs

The Honest Kitchen now offers a 10% discount to Service Animals including Seeing Eye Dogs, Canine Companions for Independence, Search & Rescue Animals as well as Military and Police dogs.

Requirements:

Proof of certification for the animal’s professional occupation must be provided in order to qualify.

 

Uber-Users

We love to involve our customers in as many of our big decisions as possible and to that end, we’ve put together a group of our most highly valued, long-term and influential customers, to act as an advisory board on various new product development projects as they arise.

Uber Users are passionate pet owners who are well informed on holistic health principles, with particular insight on nutrition, care or other aspects of pet ownership.

To date, eight customers participate as Honest Kitchen Uber-Users. They are invited (via a series of ongoing emails) to tell us what they think about our recipes, packaging, ideals and more. Uber Users have VIP status on our web site, with a special discount for online purchases - and the kudos of having a say in what we do and how we do it.

Our Uber-Users Program is by invitation-only, but if you would like to be considered, please email Lucy at Lucy@thehonestkitchen.com.

 

Work for Food

As part of our continuing grassroots marketing efforts, The Honest Kitchen developed a formalized ‘work for food’ program in 2006. This program is open to a limited number of pre-approved number participants each year. Applications have now closed for 2008 but will re-open again next year.  


Who

This program is designed for long-time users of our products who are dog & cat ‘enthusiasts’ such as those who compete professionally in obedience, conformation, agility or other activities, as well as journalists, authors and other respected professionals. If you would like to be considered for this program, please send us an email, outlining your professional involvement with pets, and your proposed areas of promotion.


How

Approved participants in the program promote our product line, pass out samples and brochures and explain our product benefits at events they attend. They also publicly endorse our products via statements to be used on our web site and other marketing materials.


What

The Honest Kitchen provides one free case of food as well as samples and literature each quarter, in exchange for these promotional and marketing services. Where applicable and with pre-approval, The company will also cover booth costs and related expenses. We require progress-updates from participants periodically, to evaluate work-for-food activities.  Work For Food participants are also allocated unique coupon codes to pass out to the public, to enable us to assess the effectiveness of each participant.


When
Approved Work For Food participants receive their food and materials around the first of each quarter, using the company’s auto-ship program. The program fills quickly but is re-assessed each year to allow new applicants to join.