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*1 cup makes 1 lb of fresh food

Preference - 7 lb box
Preference - 3 lb box
Preference - 4 oz trial size
Preference - 1 oz mini sample
Preference - 4 x 7 lb boxes
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Preference Dog Food

Base-mix, just add meat to create a balanced diet

12% protein

6% fat

333 calories per cup

New packaging! Same great recipe!

Just add meat! Preference™ is a grain free dog food base-mix made with sweet potatoes, organic alfalfa, coconut, pumpkin, celery and more. This natural, human grade 'foundation diet' offers an easy way to make homemade dog food recipes in your own kitchen. It takes care of all the prep work, so you can add whichever meat or fish you would like.

Preference is an excellent option for dogs who do better without common protein sources (like chicken, turkey or beef) or who just enjoy a little variety.

We are in the process of discontinuing the 4oz trial size. Stock up while supplies last!

You could receive 50 Points for writing a review and/or rating this product.

146 reviews for preference dog food view all

Written by Michelle | 4/22/14

I am so glad I found Preference dog food. My dogs love it . My one dog was suffering from liver failure and I believe switching to this food from a grocery store brand was a key factor in her recovery. Thank you!

Written by Alexis | 4/21/14

Our dogs love this added to protein or mixed with kibble! They woof it down, no questions asked!

Written by Marco | 4/17/14

I love this product. More importantly my Golden Retriever loves it. He goes crazy when he sees me take the box out. I think it is wonderful because I can mix it with different Raw Meat products and make a compete meal. I strongly recommend it.

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All ingredients dehydrated: Sweet potatoes, organic alfalfa, cabbage, organic coconut, apples, spinach, pumpkin, bananas, celery, organic kelp, honey, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate.

Guaranteed Analysis

how much to feed each day

Preference base mix dog food recommendations

Download Preference Feeding Guidelines.

We suggest dividing daily amount into two servings, one in the AM and one in the PM. Our foods must be hydrated with water before serving, but you can add slightly more or less water than we suggest, according to your pet's taste. Refrigerate or discard any leftovers.

Visit our How To Feed page for feeding tips and also see how long one box will last.

For a veterinarian consultation about feeding Preference to dogs with specific health concerns, contact Dr. Laurie Coger DVM.

How to make it