(227 reviews) 
Base-mix, just add meat to create a balanced diet
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Preference - 7 lb box

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Preference - 3 lb box

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Preference - 1 oz mini sample

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Preference - 4 x 7 lb boxes

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Preference Dog Food

Just add meat! Preference grain-free and gluten-free dog food is a base-mix made with sweet potatoes, coconut, pumpkin, celery and more. This natural, human grade 'foundation diet' offers an easy way to make homemade dog food recipes in your own kitchen. It's a meat-free dog food takes care of all the prep work, so you can add whichever meat or fish you would like. Preference dehydrated dog food is an excellent option for dogs who do better without common protein sources (like chicken, turkey or beef) or who just enjoy a little variety.

The 1 oz samples of Preference currently do not have peas.

The Honest Kitchen Preference is good for dogs who:
♥ Can’t have grains or gluten
♥ Can’t tolerate common proteins
♥ Can’t have white potatoes

our food is dehydrated

Calories Per Dry Cup: 337
Protein 10.50%
Fat 6.00%
Carbohydrates 63.60%
Life Stage Highly Active
Less Active / Senior
Recipe Highlights Lower Calories
Low Protein
Low Fat
Grain Free
Gluten Free

Contains NO corn, wheat, soy or GMO ingredients.


All ingredients dehydrated: Sweet potatoes, peas, cabbage, organic coconut, apples, spinach, pumpkin, bananas, celery, organic kelp, honey, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate, thiamine mononitrate.

Compare ingredients in all Honest Kitchen dog food recipes >

how much to feed each day

We suggest dividing daily amount into two servings, one in the AM and one in the PM. Our foods must be hydrated with water before serving, but you can add slightly more or less water than we suggest, according to your pet's taste. Refrigerate or discard any leftovers. Learn more about how to make our foods >

Some pups like our food immediately and some need a slower introduction. Click here to learn how to transition your dog to our food and also find some tips for those especially picky pups!

How to make it

Preference Dog Food customer reviews

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227 reviews for preference dog food view all

Written by Charlotte | 6/19/15

We use the base mix as a supplement to the raw diet to ensure completeness.
Our dog absolutely loves it and seems to tolerate it very well.
Overall, have been quite pleased with the Honest Kitchen products.

Written by Leslie | 6/10/15

Our canine pantry staple! We've been using Preference for years with our rescue Bloodhound and our 17-lb. mixed terrier. The nutrition, fiber, and aroma it adds to their diet can't be beat. Typically, they get raw, ground beef, turkey, or chicken added after the Preference has soaked up the warm water. A few times a week, they also get a small amount of added organ meat pureed with a little water in a Ball canning jar on my Oster blender - easy to store in the refrigerator and simple to add to their food. Yum!

Written by Desiree | 5/23/15

This was the first formula I tried and years later it's still in my rotation. I'm a raw feeder and love how customizable this food is. I can add any protein I like for my allergic boy.

Written by Desiree | 5/23/15

This was the first formula I tried and years later it's still in my rotation. I'm a raw feeder and love how customizable this food is. I can add any protein I like for my allergic boy.

Written by Traci | 5/15/15

After a growth appeared under my dog's eye and subsequent cancer scare, I decided to try Honest Kitchen. I was referred by some very trusted friends and veterinarians. While our dogs will get illnesses, I do believe that prevention with diet, exercise, etc is very important. I feed my dogs Preference and add my own cooked meat. They lick their bowls FOREVER after they finish. They love it! I can finally feel confident that what I am feeding my dogs is safe and healthy. With the volatility in the dog food industry these days, it is refreshing to know that companies like Honest Kitchen care about the health of our dogs.

Written by Kristin | 5/11/15

Preference is my favorite go-to food for my picky older gal, who needs a lot of nutrition, and does really well on raw. I feel that I am giving her the best of both when I mix in ground turkey or ground beef to Preference. She is licking the bowl! Seriously! Clink clank, clink clank...stainless steel bowl on the tile floor.

Written by April | 5/2/15

I mixed this with some cooked ground turkey and my dogs loved it! They kicked their bowls clean. It made a nice fresh stew, better than any canned food you can buy. My next step is to mix it with beef for my very sensitive dog who is on a limited diet. I am constantly looking for ways to make her diet more complete without upsetting her system, and this may be the solution.

Written by Cindy | 4/29/15

My mini Doxie, Midge, developed an odd auto-immune allergy which caused her to have a large, bulbous rash on her chest. My holistic vet recommended home cooking with Preference and boy oh boy!! Not only did the rash FINALLY clear up, my lazybones has a wonderful level of healthy energy and she LOVES her food!! We use a code word at home when referring to her food, but she has figured it out. The moment she hears us use the code word, she leaps and bucks in the air, barking like crazy in excitement! Preference saved us TONS of money in steroids and I am a forever user!!

Written by Lois | 3/28/15

My dog is the pickiest eater on the planet -- even more than my grandson! I tried it all -- the name brands, the premium brands, the stuff only sold by my vet, and even making my own. She might eat for a day or two and then she would turn up her nose and refuse to eat. I have been told over and over that dogs just need to get used to a new food. That may be, but mine would starve herself rather than eat some of the things we offered.

Following a couple of pretty serious health issues involving multiple surgeries, I knew that she needed to eat to regain her strength. I again tried the home-made route of preparing the protein and a grain and then adding a supplement to balance out all the vitamins and minerals. She would not get any where near that stuff. In desperation, I searched all over the internet and the universe was properly aligned that day and it led me to The Honest Kitchen. I ordered this food base and began mixing it with chicken (the only protein she will eat). She LOVES IT!!! I had to tweak the serving size a bit to find just the right amount, but that was really the only thing I had to do. She has regained the weight she lost, she is happy, she is healthy. My vet was so impressed that he asked for the information to keep in her chart. He mentioned he has a few other picky patients and he plans to pass along the information.

Also, I can't say enough good things about the people who I have dealt with here at The Honest Kitchen. They are always super prompt in answering any questions,

My only regret is that it took me so long to find The Honest Kitchen.

Written by Candice | 2/28/15

Love all THK products. I mix Preference Base with Embark or Love. The three Frenchies love all of it, add in some low fat cottage cheese or Sardines in Spring water, scrambled eggs, cooked sweet potatos, cooked ground beef or cooked ground turkey they love it all. I rotate the addins.

Written by Erin | 2/28/15

My girl Leisel LOVES this food… My BIGGEST comment is that she is a COMPLETELY different dog than she was on kibble. Her behavior has changed for the better… it's helping me manage her health issues, and she is much more stable and doesn't get the "sugar rush" that she seems to get on kibble.

I love the flexibility of this… feed a little, feed a lot… it's so easily customizable, and I LOVE that!

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"Pet food good enough to eat - literally. " - New York Times

"Made with 'human food grade ingredients' but intended for dogs & cats." - The Wall Street Journal

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