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*1 cup makes 1 lb of fresh food

Preference - 7 lb box
Preference - 3 lb box
Preference - 4 oz trial size
Preference - 1 oz mini sample
Preference - 4 x 7 lb boxes
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Preference Dog Food

Base-mix, just add meat to create a balanced diet

12% protein

6% fat

333 calories per cup

New packaging! Same great recipe!

Just add meat! Preference™ is a grain free dog food base-mix made with sweet potatoes, organic alfalfa, coconut, pumpkin, celery and more. This natural, human grade 'foundation diet' offers an easy way to make homemade dog food recipes in your own kitchen. It takes care of all the prep work, so you can add whichever meat or fish you would like.

Preference is an excellent option for dogs who do better without common protein sources (like chicken, turkey or beef) or who just enjoy a little variety.

We are in the process of discontinuing the 4oz trial size. Stock up while supplies last!

You could receive 50 Points for writing a review and/or rating this product.

144 reviews for preference dog food view all

Written by Marco | 4/17/14

I love this product. More importantly my Golden Retriever loves it. He goes crazy when he sees me take the box out. I think it is wonderful because I can mix it with different Raw Meat products and make a compete meal. I strongly recommend it.

Written by Teresa | 4/14/14

This is a great product to keep a variety going. I like to mix it up for my dogs. This is a great base and I can add a variety of raw meat to keep my dogs happy, healthy, and interested. My 4 dogs love this food and I love feeding it to them. It is quick and easy and I love the quality!

Written by Linda | 4/14/14

I have a 7 year old Maltese. I have always had a problem with him eating dog food and am now home cooking for him. My concern with home cooking is if he is receiving the proper nutritional balance for his breed and size and no matter how much I educate myself I still question if I am doing right. I decided to combine home cooking and the Preference formula hoping to increase that balance. He isn't that thrilled with just the Preference and protein but will eat it. I find that including just enough fresh mashed sweet potato and some other healthy veggies helps. I feel the product is a great product and is far more superior to what is commercially produced for dogs and will continue to use it.

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All ingredients dehydrated: Sweet potatoes, organic alfalfa, cabbage, organic coconut, apples, spinach, pumpkin, bananas, celery, organic kelp, honey, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate.

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how much to feed each day

Preference base mix dog food recommendations

Download Preference Feeding Guidelines.

We suggest dividing daily amount into two servings, one in the AM and one in the PM. Our foods must be hydrated with water before serving, but you can add slightly more or less water than we suggest, according to your pet's taste. Refrigerate or discard any leftovers.

Visit our How To Feed page for feeding tips and also see how long one box will last.

For a veterinarian consultation about feeding Preference to dogs with specific health concerns, contact Dr. Laurie Coger DVM.

How to make it