(201 reviews) 
Base-mix, just add meat to create a balanced diet
option price quantity
Preference - 7 lb box

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Preference - 3 lb box

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Preference - 1 oz mini sample

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Preference - 4 x 7 lb boxes

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Preference Dog Food

Just add meat! Preference grain-free and gluten-free dog food is a base-mix made with sweet potatoes, coconut, pumpkin, celery and more. This natural, human grade 'foundation diet' offers an easy way to make homemade dog food recipes in your own kitchen. It's a meat-free dog food takes care of all the prep work, so you can add whichever meat or fish you would like. Preference dehydrated dog food is an excellent option for dogs who do better without common protein sources (like chicken, turkey or beef) or who just enjoy a little variety.

The 1 oz samples of Preference currently do not have peas.

The Honest Kitchen Preference is good for dogs who:
♥ Can’t have grains or gluten
♥ Can’t tolerate common proteins
♥ Can’t have white potatoes

our food is dehydrated

Calories Per Dry Cup: 333
Protein 12.00%
Fat 6.00%
Carbohydrates 63.60%
Life Stage Highly Active
Less Active / Senior
Recipe Highlights Lower Calories
Low Protein
Low Fat
Grain Free
Gluten Free

Contains NO corn, wheat, soy or GMO ingredients.


All ingredients dehydrated: Sweet potatoes, peas, cabbage, organic coconut, apples, spinach, pumpkin, bananas, celery, organic kelp, honey, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate.

Compare ingredients in all Honest Kitchen dog food recipes >

how much to feed each day

We suggest dividing daily amount into two servings, one in the AM and one in the PM. Our foods must be hydrated with water before serving, but you can add slightly more or less water than we suggest, according to your pet's taste. Refrigerate or discard any leftovers. Learn more about how to make our foods >

Some pups like our food immediately and some need a slower introduction. Click here to learn how to transition your dog to our food and also find some tips for those especially picky pups!

How to make it

Preference Dog Food customer reviews

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201 reviews for preference dog food view all

Written by Debra | 11/30/14

My German Shepherd Angie loves this food. This is the fist time in her 4 years that she gets excited for her meals. She no longer has food allergies and her coat looks fabulous. Just added a new Yorkie, Mia to our family and she eats preference, too. Thank you for a great food.

Written by Jack | 11/19/14

My dog was suffering from allergies so I decided to stop feeding my dog kibble. I wanted to cook for my dog but was afraid that he wouldn't get all the right nutrients. Preference was a live saver. It's so easy and I can choose whatever meat I want to feed my dog.

Written by Richard | 11/5/14

I have never seen my 3 dogs eat their food with such gusto. Before using your products they ate and were satisfied. Now they eat with enthusiasm, lick the bowl (all 3 eat from the same bowl) and basically dance with enjoyment afterwards. Even friends have commented on their entertaining behavior. Thank you.

Written by Kendra | 10/30/14

My four dogs all love this and it makes feeding a raw diet so much easier. I don't have to worry about preparation time, just hydrate the base mix and add their raw meat!

Written by sharon | 10/24/14

I was shocked how fast my order was delivered! With 3 dogs on a raw diet the base mix makes my life easier and they all absolutely love it.

Written by Shellie | 10/20/14

Thank you Honest Kitchen!!! Great product! Tried today and added in some beef neck and misc offal.

Written by Shellie | 10/20/14

Thank you Honest Kitchen!!! Great product! Tried today and added in some beef neck and misc offal.

Written by Phyllis | 10/19/14

I have a rescue dog, german shepard/chow. My previous dogs were Airedales.
My airedales had skin problems until I switched them to gluten free, grain free.
So I decided to give my rescue dog (Rachael) no grains or gluten. I like mixing my own meat. I shop at Whole Foods and give her clean beef and chicken.
I really like this product.

Written by Stephanie | 10/14/14

My Dog loves your Preference Dog Food, and until now, will not be able to tolerate it due to the addition of Peas which he is allergic to. Why did you have to go and change a recipe that worked? I hope that you will at least mark your cartons that the Preference Dog Food is now “New and Improved” with the addition of Peas to warn other dog owners whose dogs may also have an allergy to Peas that may be unaware of the change to the food.

Written by Jean | 10/11/14

My dog is the antithesis of a picky eater. She was on the streets and picked up as a stray. So, her food opinions are that of a Hoover. She pulled the box of Preference off a bookcase, tore it open and ate quite a bit of the product in its dry state (I had foolishly thought it was safe in the dry form). I think that indicates a 5 paws-up review. She also loves it after it has been rehydrated with the protein added in. I smile at the sound of the stainless steel bowl ringing in the metal feeder stand as she spit-shines the bowl.

Written by Julie | 10/9/14

I bought both Preference and Kindly for my doggies as a base mix. Overall it's a great addition. The only reason I gave Preference 4 paws instead of 5 is because it doesn't rehydrate as nicely as the Kindly does. It just seems to stay a little soupier, even with less water added. My pups don't care, though, they love it, and I like to be able to rotate their base mixes.

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"Pet food good enough to eat - literally. " - New York Times

"Made with 'human food grade ingredients' but intended for dogs & cats." - The Wall Street Journal

"Pet's deserve human grade meals too." - The Huffington Post