(207 reviews) 
Base-mix, just add meat to create a balanced diet
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Preference - 7 lb box

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Preference - 3 lb box

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Preference - 1 oz mini sample

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Preference - 4 x 7 lb boxes

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Preference Dog Food

Just add meat! Preference grain-free and gluten-free dog food is a base-mix made with sweet potatoes, coconut, pumpkin, celery and more. This natural, human grade 'foundation diet' offers an easy way to make homemade dog food recipes in your own kitchen. It's a meat-free dog food takes care of all the prep work, so you can add whichever meat or fish you would like. Preference dehydrated dog food is an excellent option for dogs who do better without common protein sources (like chicken, turkey or beef) or who just enjoy a little variety.

The 1 oz samples of Preference currently do not have peas.

The Honest Kitchen Preference is good for dogs who:
♥ Can’t have grains or gluten
♥ Can’t tolerate common proteins
♥ Can’t have white potatoes

our food is dehydrated

Calories Per Dry Cup: 333
Protein 12.00%
Fat 6.00%
Carbohydrates 63.60%
Life Stage Highly Active
Less Active / Senior
Recipe Highlights Lower Calories
Low Protein
Low Fat
Grain Free
Gluten Free

Contains NO corn, wheat, soy or GMO ingredients.


All ingredients dehydrated: Sweet potatoes, peas, cabbage, organic coconut, apples, spinach, pumpkin, bananas, celery, organic kelp, honey, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate.

Compare ingredients in all Honest Kitchen dog food recipes >

how much to feed each day

We suggest dividing daily amount into two servings, one in the AM and one in the PM. Our foods must be hydrated with water before serving, but you can add slightly more or less water than we suggest, according to your pet's taste. Refrigerate or discard any leftovers. Learn more about how to make our foods >

Some pups like our food immediately and some need a slower introduction. Click here to learn how to transition your dog to our food and also find some tips for those especially picky pups!

How to make it

Preference Dog Food customer reviews

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207 reviews for preference dog food view all

Written by Damon | 1/22/15

I have had many dogs in my life but never one as picky as Mazy my Bernedoodle. We tried many different brands of high priced kibble for 18 months and none of them worked out. We even put different tasty additions in her food but even then we still had to coax her to eat. About 2 months ago we looked for a solution online and found Honest Kitchen. I ordered Preference base mix first and she loves it so much that she wines and softly growls at me as I get it ready because she wants it so badly. She now runs to her bowl every time and can’t wait for her next meal. I added Kindly base mix for variety and she gobbles it up the same. Thank you so much for making such a high quality food that she loves so much.

Written by Ann | 1/20/15

My 5 year old dachshund had a bad bout of pancreatitis as a puppy that resulted in a blockage and major surgery. He has always been prescribed food that he never ate. We'd have to add broth and other low fat items to his food to get him to eat until it didn't even resemble food anymore. I was doing research, and landed on The Honest Kitchen, and decided to give the Preference base a try, and our dog loves it! He howls as I'm making it. He seems to have more energy as well, and I love that it's real food!

Written by Linda | 1/17/15

My 7 year old Bernese Mountain Dog had terrible food allergies and I wanted to find a grain free base that I could mix with a variety of proteins. Chesney has been eating Preference for many years now and still loves it as much as she did day one!

Written by Sharolynn | 1/17/15

I have a very picky German Shepherd, he will not eat dry kibble. Started him on THK preference and raw meat and he is finally eating his food.

Written by Dany | 1/16/15

We currently have two foster dogs as well as our own dog and all three got started on THK at the same time. Our fosters LOVE this food, they all get so excited while it's being prepared. We have noticed that their coats are much shinier and they have each put on weight over the last 20 days. They all lick their bowls clean and run back to the kitchen wanting more!

Written by Dany | 1/16/15

My Sato "Schnitzel" loves THK. He was on a homemade diet prior to trying THK and I decided to start out with the Preference and add my own protein, so as not to deviate too much from his prior food. He can't stay still while I am preparing it and licks the bowl clean. I've noticed his coat is much nicer and he has more definition along his waistline and he's only been on the food for less than 20 days. Definitely trying the other flavors to see how he does.

Written by Debra | 11/30/14

My German Shepherd Angie loves this food. This is the fist time in her 4 years that she gets excited for her meals. She no longer has food allergies and her coat looks fabulous. Just added a new Yorkie, Mia to our family and she eats preference, too. Thank you for a great food.

Written by Jack | 11/19/14

My dog was suffering from allergies so I decided to stop feeding my dog kibble. I wanted to cook for my dog but was afraid that he wouldn't get all the right nutrients. Preference was a live saver. It's so easy and I can choose whatever meat I want to feed my dog.

Written by Richard | 11/5/14

I have never seen my 3 dogs eat their food with such gusto. Before using your products they ate and were satisfied. Now they eat with enthusiasm, lick the bowl (all 3 eat from the same bowl) and basically dance with enjoyment afterwards. Even friends have commented on their entertaining behavior. Thank you.

Written by Kendra | 10/30/14

My four dogs all love this and it makes feeding a raw diet so much easier. I don't have to worry about preparation time, just hydrate the base mix and add their raw meat!

Written by sharon | 10/24/14

I was shocked how fast my order was delivered! With 3 dogs on a raw diet the base mix makes my life easier and they all absolutely love it.

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"Pet food good enough to eat - literally. " - New York Times

"Made with 'human food grade ingredients' but intended for dogs & cats." - The Wall Street Journal

"Pet's deserve human grade meals too." - The Huffington Post