Preference Dog Food

 (196 reviews) 
Base-mix, just add meat to create a balanced diet
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Preference - 7 lb box

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Preference - 3 lb box

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Preference - 1 oz mini sample

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Preference - 4 x 7 lb boxes

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Just add meat! Preference™grain-free and gluten-free dog food is a base-mix made with sweet potatoes, coconut, pumpkin, celery and more. This natural, human grade 'foundation diet' offers an easy way to make homemade dog food recipes in your own kitchen. Preference meat-free dog food takes care of all the prep work, so you can add whichever meat or fish you would like.

Preference dehydrated dog food is an excellent option for dogs who do better without common protein sources (like chicken, turkey or beef), can’t tolerate white potatoes, or who just enjoy a little variety.

The Honest Kitchen Preference dog food is sold in 3 lb and 7 lb boxes. 1 cup makes 1 lb of fresh food.

The 1 oz samples of Preference currently do not have peas.

Calories Per Dry Cup: 333
Protein 12.00%
Fat 6.00%
Carbohydrates 63.60%
Life Stage Highly Active
Less Active / Senior
Recipe Highlights Lower Calories
Low Protein
Low Fat
Grain Free
Gluten Free

Contains NO corn, wheat, soy or GMO ingredients.


All ingredients dehydrated: Sweet potatoes, peas, cabbage, organic coconut, apples, spinach, pumpkin, bananas, celery, organic kelp, honey, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate.

Compare ingredients in all Honest Kitchen dog food recipes >

how much to feed each day

Download Base Mix Feeding Guidelines >

We suggest dividing daily amount into two servings, one in the AM and one in the PM. Our foods must be hydrated with water before serving, but you can add slightly more or less water than we suggest, according to your pet's taste. Refrigerate or discard any leftovers.

Visit our How To Feed page for feeding tips and also see how long one box will last.

How to make it

Preference Dog Food customer reviews

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196 reviews for preference dog food view all

Written by Shellie | 10/20/14

Thank you Honest Kitchen!!! Great product! Tried today and added in some beef neck and misc offal.

Written by Shellie | 10/20/14

Thank you Honest Kitchen!!! Great product! Tried today and added in some beef neck and misc offal.

Written by Phyllis | 10/19/14

I have a rescue dog, german shepard/chow. My previous dogs were Airedales.
My airedales had skin problems until I switched them to gluten free, grain free.
So I decided to give my rescue dog (Rachael) no grains or gluten. I like mixing my own meat. I shop at Whole Foods and give her clean beef and chicken.
I really like this product.

Written by Stephanie | 10/14/14

My Dog loves your Preference Dog Food, and until now, will not be able to tolerate it due to the addition of Peas which he is allergic to. Why did you have to go and change a recipe that worked? I hope that you will at least mark your cartons that the Preference Dog Food is now “New and Improved” with the addition of Peas to warn other dog owners whose dogs may also have an allergy to Peas that may be unaware of the change to the food.

Written by Jean | 10/11/14

My dog is the antithesis of a picky eater. She was on the streets and picked up as a stray. So, her food opinions are that of a Hoover. She pulled the box of Preference off a bookcase, tore it open and ate quite a bit of the product in its dry state (I had foolishly thought it was safe in the dry form). I think that indicates a 5 paws-up review. She also loves it after it has been rehydrated with the protein added in. I smile at the sound of the stainless steel bowl ringing in the metal feeder stand as she spit-shines the bowl.

Written by Julie | 10/9/14

I bought both Preference and Kindly for my doggies as a base mix. Overall it's a great addition. The only reason I gave Preference 4 paws instead of 5 is because it doesn't rehydrate as nicely as the Kindly does. It just seems to stay a little soupier, even with less water added. My pups don't care, though, they love it, and I like to be able to rotate their base mixes.

Written by Tracy | 10/6/14

It has just been a little over a week for my 2 Dachshunds so we are still transitioning to this new food but so far they both love it. We switched food to help our male dog with skin allergies and he is the one most excited now at chow time!
Too early to tell if it will help his skin but so far so good.

Written by jorgine | 9/26/14

Just switched Dayo from dry food. He loves this stuff! He used to snack on his breakfast all morning. Not any more!

Written by Jody | 9/18/14

Downrated because of the advice to "ask your butcher to grind ..chicken necks"...etc. Unless you have a very small dog, or one with no teeth, or something, it is perfectly safe to feed RAW chicken and poultry bones to dogs...and they LOVE them! You can buy necks and backs very economically, especially for butcher shops that cut up whole poultry for legs breasts, etc. The cheapest way is from your local wholesale poultry supplier. Call them and find out how you can buy necks and backs in bulk. Typically, they will not sell to you, because they're wholesalers. But they will sell to your local butcher shop.
These are often 50# boxes, so you have to re-package in food-for-a-day bags and keep in your freezer. Mine comes frozen, because my butcher only has room to store the box in his freezer, I just use an ax to chop the 50# block into the right sizes, bag them, and store in my freezer.
I but them via a local abattoir, who also sells me 5-gallon buckets filled with scraps from butchering...spleens, gullets, the occasional green tripe (with the cow's stomach contents not washed out), etc. The tripe costs more, and it smells AWFUL, but the dogs love it, and it's a complete food for them by itself.
PS. You can also ask the butcher for the bone dust from his saw. It's like the "whipped cream" on a dessert..a delicious and very rich treat for them.

Written by Kathryn | 9/7/14

We have 3 dogs and all 3 love the preference base mix. And I love that I can choose which meat to add to it. It makes feeding very easy and convenient.

Written by Rachael | 9/3/14

We have tried a few samples of Preference and our dog loves it. He has many food allergies so I really like how we can change up the meat and that it is also grain free and egg free! Just ordered a box today!

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"Pet food good enough to eat - literally. " - New York Times

"Made with 'human food grade ingredients' but intended for dogs & cats." - The Wall Street Journal

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