(236 reviews) 
Base-mix, just add meat to create a balanced diet
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Preference - 7 lb box

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Preference - 3 lb box

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Preference - 1 oz mini sample

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Preference - 4 x 7 lb boxes

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Preference Dog Food

Just add meat! Preference grain-free and gluten-free dog food is a base-mix made with sweet potatoes, coconut, pumpkin, celery and more. This natural, human grade 'foundation diet' offers an easy way to make homemade dog food recipes in your own kitchen. It's a meat-free dog food takes care of all the prep work, so you can add whichever meat or fish you would like. Preference dehydrated dog food is an excellent option for dogs who do better without common protein sources (like chicken, turkey or beef) or who just enjoy a little variety.

The 1 oz samples of Preference currently do not have peas.

The Honest Kitchen Preference is good for dogs who:
♥ Can’t have grains or gluten
♥ Can’t tolerate common proteins
♥ Can’t have white potatoes

our food is dehydrated

Calories Per Dry Cup: 337
Protein 10.50%
Fat 6.00%
Carbohydrates 63.60%
Life Stage Highly Active
Less Active / Senior
Recipe Highlights Lower Calories
Low Protein
Low Fat
Grain Free
Gluten Free

Contains NO corn, wheat, soy or GMO ingredients.


All ingredients dehydrated: Sweet potatoes, peas, cabbage, organic coconut, apples, spinach, pumpkin, bananas, celery, organic kelp, honey, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate, thiamine mononitrate.

Compare ingredients in all Honest Kitchen dog food recipes >

how much to feed each day

We suggest dividing daily amount into two servings, one in the AM and one in the PM. Our foods must be hydrated with water before serving, but you can add slightly more or less water than we suggest, according to your pet's taste. Refrigerate or discard any leftovers. Learn more about how to make our foods >

Some pups like our food immediately and some need a slower introduction. Click here to learn how to transition your dog to our food and also find some tips for those especially picky pups!

How to make it

Preference Dog Food customer reviews

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236 reviews for preference dog food view all

Written by Erin | 8/27/15

My dog was a very sick boy. He developed motility problems and was throwing up everything he ate. Once he was on medication they had him on "sensitive diet" food which was going to cost me around 350 bucks a month! Then I found Preference from The Honest Kitchen. At first glance I thought it was expensive but it wasn't nearly as expensive as the other food. Long story short, my dog immediately started improving once he was on this food. His motility problems have begun going away and he's starting to act like his old self again. I can't rave enough about this food! All my dogs are on it now and they all LOVE it!

Written by Cheryl | 8/17/15

I have fed (to various dogs) Honest Kitchen for the past 9 years. My dogs have always loved HK. I started out with Embark and would switch to others as well. I have had dogs who've come to visit us or stay and they will eat it too...with gusto. I have a Chihuahua whose previous owner said he was picky and would note eat. Problem solved! I love too knowing my dogs are getting the best food. I have, as my dogs have aged, used Kindly and Preference. They do very, very well on this food. Thank you HK!

Written by Margaret | 8/3/15

My dog Juan is a chihuahua. He is not a fussy eater and usually gets dry or canned dog food. I mixed the food as advised and mixed his usual canned dog food with it. He would not eat it. Eventually he tried a little bit but did not finish his bowl. I will keep trying because I would love to feed him this food.
I also tried the sample of Turkey and he would not eat that either.
Wish me luck.

Written by Karen | 7/26/15

I feed Preference base mix when my dogs get raw meat and bone mixtures. They love it and gobble it down! I am ensured that they are getting a healthy well balanced diet when they eat this great product

Written by Karen | 7/26/15

I feed my dogs ground raw meat, bone and organs and also raw ground green tripe. I add Preference base mix to it to ensure they are getting a complete diet. They love it and always gobble it down!

Written by Diane | 7/19/15

My dog Ruby is a 6 year old Anatolian Shepardl She has been on Holidtic Select Lamb kibble since she was a pup. My daughter has her 10 year old dog on your Preference food, and I have seen such an improvement in the dog's weight and overall youthfulness, that I am trying it for Ruby. She loves it! There has been almost no transitional time needed, she finished her food promptly and does not want more in between her two feedings, even though she has been on the "feed on demand" system all her life where there is always kibble in her bowl. She has never been a big eater, but she was pretty picky as a puppy.

We have noticed, even after only 6 days on it, that she is a bit calmer and she seems more content. We thought that because now she is getting raw ground beef in the Preference that she would be more aggressive or active, but the opposite seems to have happened.

We are VERY pleased!

Written by Karen | 7/18/15

My dog is severely allergic to beef, pork, peas, white potatoes, soy, and barley. I discovered The Honest Kitchen about a year ago and would use the Zeal (fish), alternating with Preference Base Mix mixed with chicken or one of the Chicken Grain Free foods. He did so extremely I put my other dog on the same food. Both of them are healthier than they've ever been and they love the food.

Today, I went to order one of his alternatives and it's a good thing I read the ingredients. I am very disappointed that the ingredients have changed. Either Potatoes or peas are now in all the chicken/turkey foods and in all the base mixes!!!!

The only thing left that doesn't contain at least one of his allergens is the Zeal (fish) -- PLEASE DON't change it too.

I gave 4 stars to the new formulas because I can't use them, but the quality is there. The old formula was a 5+ star.

Written by Oliver | 7/18/15

Love the base mix... makes giving ur pup customized meals a breeze!

Written by andrea | 7/13/15

I started my search by looking at frozen raw products for my pups. I priced
several of the highest rated and found that it would cost approximately $350
per month to feed my 'wonderful monsters' Now this price is high, and I would
have done it, but I still wasn't fully pleased with the foods. So I searched
further and found that with Preference I could add the kind of meats that I
chose and still give them a superior raw diet. Now, it is true that the dry matter
doesn't fully rehydrate in 5 minutes, but if you let it soak for another 5 or
10 minutes, it is fine. And after adding the meat, they are crazy about it. My
Airedale girl (a picky princess) is eating more quickly now, and that makes
mom happy. AND, the monthly cost, using the quality meats that I select, is
less than $250. All this quality and a few bucks saved, such a deal!

Written by Charlotte | 6/19/15

We use the base mix as a supplement to the raw diet to ensure completeness.
Our dog absolutely loves it and seems to tolerate it very well.
Overall, have been quite pleased with the Honest Kitchen products.

Written by Leslie | 6/10/15

Our canine pantry staple! We've been using Preference for years with our rescue Bloodhound and our 17-lb. mixed terrier. The nutrition, fiber, and aroma it adds to their diet can't be beat. Typically, they get raw, ground beef, turkey, or chicken added after the Preference has soaked up the warm water. A few times a week, they also get a small amount of added organ meat pureed with a little water in a Ball canning jar on my Oster blender - easy to store in the refrigerator and simple to add to their food. Yum!

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"Pet food good enough to eat - literally. " - New York Times

"Made with 'human food grade ingredients' but intended for dogs & cats." - The Wall Street Journal

"Pets deserve human grade meals too." - The Huffington Post