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*1 cup makes 1 lb of fresh food

Preference - 7 lb box
Preference - 3 lb box
Preference - 1 oz mini sample

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Preference - 4 x 7 lb boxes
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Preference Dog Food

Base-mix, just add meat to create a balanced diet

12% protein

6% fat

333 calories per cup

New packaging! Same great recipe!

Just add meat! Preference™ is a grain free dog food base-mix made with sweet potatoes, organic alfalfa, coconut, pumpkin, celery and more. This natural, human grade 'foundation diet' offers an easy way to make homemade dog food recipes in your own kitchen. It takes care of all the prep work, so you can add whichever meat or fish you would like.

Preference is an excellent option for dogs who do better without common protein sources (like chicken, turkey or beef) or who just enjoy a little variety.

You could receive 50 Points for writing a review and/or rating this product.

185 reviews for preference dog food view all

Written by April | 8/18/14

We started using Honest Kitchen Keen, but added Preference with cooked ground turkey over this past year. Our 3 pups love getting the preference even more, since they smell when I'm cooking the turkey to add in! I love that they're getting healthy veggies and fruits along with their protein. I've recommended this, as well as Keen, to numerous other dog-owning friends!

Written by Brandi | 8/17/14

Honest Kitchen has been a staple in my dog's diets for almost four years now. The day to day staple has always been Preference. I love the flexibility I gain in proteins by using only a base mix. Yesterday they had chicken, today beef, and last weekend was elk. Two weekends ago, I splurged and they had kangaroo! Eggs, yogurt, cottage cheese, and nearly anything else non-toxic makes the rounds in their day to day meals. Yet I don't have to worry about nutritional deficiencies nor do I have to worry about buying and cooking vegetables and fruits on a daily basis, and they both love it!

Written by Kyle | 8/14/14

Love this food!

I have a 13 month old Border Terrier who has had digestive issues since we got him. We've tried numerous different kinds of kibble, including some "premium kibbles" like Acana and Wellness. It didn't seem to matter what we fed our pup he always had runny poop.

We switched him onto Preference with boiled extra lean ground beef and he immediately digested it better. The benefit of the Preference is you can put it whatever protein you want, which is great because the boiled beef didn't hold his interest long. I now am feeding him raw beef with the Preference and his digestion is great and he seems to love the taste.

I'd recommend this food to anyone.

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All ingredients dehydrated: Sweet potatoes, organic alfalfa, cabbage, organic coconut, apples, spinach, pumpkin, bananas, celery, organic kelp, honey, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate.

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how much to feed each day

Preference base mix dog food recommendations

Download Base Mix Feeding Guidelines.

We suggest dividing daily amount into two servings, one in the AM and one in the PM. Our foods must be hydrated with water before serving, but you can add slightly more or less water than we suggest, according to your pet's taste. Refrigerate or discard any leftovers.

Visit our How To Feed page for feeding tips and also see how long one box will last.

How to make it