Organic Kelp: Our certified organic kelp grows in one of the cleanest, most pristine places on Earth – the cold, clean waters of the Breidafjord in northwest Iceland – conditions are perfect for the growth of spectacular kelps.

Wild, Line-Caught Icelandic Haddock: Icelandic haddock stocks have risen dramatically in the past 5 years. The haddock is wild caught using a line and hook, which is a sustainable fishing practice, in the cold, clean waters of Iceland.

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"Pet food good enough to eat - literally. " - New York Times

"Made with 'human food grade ingredients' but intended for dogs & cats." - The Wall Street Journal

"Pets deserve human grade meals too." - The Huffington Post