The Honest Kitchen Revolutionizes Pets’ Menus, One Bowl At A Time. San Diego, CA – March 10th 2006 – In its quest to provide healthy, gourmet meals for pets around the world, The Honest Kitchen (THK), a San Diego-based holistic pet food manufacturer, develops natural, dehydrated raw dog and cat recipes. The family-owned company has been hailed as the darling of the pet food industry, pioneering innovative products that allow pet owners to create healthy, home-made meals for their companions, with time-saving ease and simplicity. With conventional dog foods, pets end up eating the exact same type of food, day after day for their entire lives (primarily canned diets or brown chunks of ‘kibble’). “As more and more people come to understand the importance of feeding a dog the same way that healthy humans eat – with fresh, wholesome variety - our company continues to grow,” reports Lucy Postins, BA (Hons), Animal Nutritionist, pet-lover and Director of Marketing at THK. THK’s all natural products offer a fresh approach to canine and feline nutrition and feature organic ingredients. Made from real ‘people food’ which has been specifically formulated for dogs, their products facilitate daily variety so pets can eat like humans – with a selection of varied ingredients throughout the week. In fact they are the only pet food manufacturer in the U.S. to receive a statement of 'no objection' from the FDA to use the term 'human grade' on their labels. Amidst a growing buzz for raw food & natural diets, THK has also developed three grain-free recipes within its line and a fourth is scheduled for launch this spring. These products not only contribute to the overall health of dogs, but are also revolutionizing the way people tackle numerous low grade chronic ailments in their pets. “Grains are not well digested by many cats and dogs and can result in ear infections, GI Upset, skin irritation and a host of other ailments that have conventionally been treated with steroids and over-prescribed antibiotics,” explains Postins. “The simple step of eliminating grain can actually have a profound effect and reduce the need for medication.” THK’s growth is a firm indication of the increasing demand for natural pet foods in a $17 billion industry. The company has experienced growth on an average of 200% per year since it was founded in 2002. They currently have about 600 resellers in the US and three international distributors in Japan and Singapore. They also re-vamped their product labeling in fall 2005. The Honest Kitchen deploys a unique grassroots marketing and public relations campaign that involves its customers in almost every aspect of decision-making & product development. It is also heavily involved in consumer education on various aspects of holistic companion animal care. The Honest Kitchen will be exhibiting its full product line at the upcoming APPMA Global Pet Expo at the San Diego Convention Center, March 23rd thru 25th 2006, booth 5741. For more information or product samples please contact Lucy Postins, Director of Marketing at info@thehonestkitchen.com; Tel (858) 483-5995 or Fax (858) 483 5998. The Honest Kitchen, Inc 1804 Garnet Ave # 201 San Diego, CA 92109