25 People to Watch in the Pet Food Industry For Immediate Release January 12th 2006 San Diego, CA. Lucy Postins, BA - The 31 year old president & Marketing Director of The Honest Kitchen, Inc. - has been selected for the esteemed ’25 People To Watch In The Pet Industry’. The annual list, compiled by leading pet industry publication Pet Product News, showcases ‘movers and shakers’ who are expected to make their mark on the $ 34 billion industry in the coming months. “I am very honored to have been selected for the list and feel proud that such a young, family-owned business has been chosen, from among thousand of others, as having such a huge influence on the industry as a whole”, reports Postins. Her Pacific Beach - based company, The Honest Kitchen, was established in 2002 and has seen sales soar since that time. Relocation to new premises, the hiring of a proficient sales team and several new product launches have combined to set the privately owned corporation in good stead for continued expansion as a multi-million dollar company – as evidenced by the increasing attentions of several venture capitalists. To date, the company has remained steadfast in its resolve to remain independent and chart its own course, although that may change in the coming year. The company produces a line of natural, preservative-free pet food products that are gently dehydrated, not cooked. The dehydration process preserves the nutritional integrity of the raw ingredients and results in a finished product that is visually unique and highly appealing to a pet’s palate. The company is the first and only pet food manufacturer in the US to have received a letter of no objection from the FDA, to use the term ‘Human Grade’ on its product labels - thanks to the fact that the products are actually made in a human food manufacturing facility. The Pet Product News article can be viewed at http://www.petproductnews.com/ppn/detail.aspx?aid=25193&cid=4074&search= More information about the company can be obtained form its web site www.thehonestkitchen.com Media Kits available upon request. The Honest Kitchen, Inc. 1804 Garnet Avenue, # 201 San Diego, CA 92109 P: (858) 483-5995 F: (858) 483-5998 E: info@thehonestkitchen.com