December 15th 2006

San Diego, CA. The Honest Kitchen, Inc. announced today that it has commenced sponsorship funding for F.I.D.O, the Fiesta Island Dog Owners group, which is campaigning to ensure that the voices of San Diego’s dog owners are heard, in the discussions for the $200m redevelopment of the city’s natural habitat.

“…there is no known source for this money or the additional expenses to maintain it! The city's financial situation is currently a disaster. The Dept. of Park and Recreation has had to cut its staff, discontinue programs and close neighborhood swimming pools due to lack of money. It seems rather misguided to plan to spend millions of dollars on a park that the majority of users think should just be left alone!” States FIDO’s web site.

Fiesta Island is currently a haven for off leash use by the city’s well-behaved dogs. The open space there is ideal for canines to exercise and FIDO is concerned that the re-development will culminate in a drastic reduction of the space where off leash use is permitted.

Information on FIDO’s campaign which is fast gaining pace, can be found a http://www.fidosd.com
The Honest Kitchen, a pet food company with a difference, operates pet-friendly offices in Pacific Beach. “Our company pets, who work so hard every week, creating and tasting new recipes, love to run at Fiesta Island after a long busy day at the office” commented Lucy Postins, the company’s director of marketing. “We are pleased to be in a position to support this vitally important, community cause, which is truly dear to our hearts”.

During the coming weeks, a corporate team from The Honest Kitchen will be handing out product samples and helping to spread the word about the importance of ensuring that this beautiful habitat is developed with sensitivity and consideration for all who use it, including those who treasure it as a haven for off-leash use.

More information about The Honest Kitchen, the natural, chemical-free products and the values that shape the way they do business, can be found at www.thehonestkitchen.com or call 858-483-5995