For Immediate Release
June 26th 2007

San Diego, CA. The Honest Kitchen announced today that it has launched another new dehydrated raw human food diet for dogs. Thrive has been formulated for all life stages including growth, pregnancy, lactation, adult maintenance and healthy seniors.

The company’s new diet, the sixth in its line, is made with chicken, vegetables and organic quinoa, a treasured ancient grain from Bolivia.

Prior to the formal product launch on the company’s web site this week, The Honest Kitchen conducted a nationwide, in-home palatability trial of the new recipe. “This grassroots method for ensuring our products meet the expectations of our customers has now become the standard protocol for all new product developments” stated Lucy Postins, the company’s founder and lead nutritionist. Loyal fans of the company’s products sign up to have their pets participate in the trials and then provide data feedback to The Honest Kitchen. “Our customers absolutely love being involved in this fundamental aspect of our company’s growth and relish being the first to try out new products” continued Postins.

The ingredients in Thrive are: Dehydrated USDA Chicken, Organic Quinoa, Sweet Potatoes, Spinach, Parsley, Kelp, Rosemary, vitamins and minerals.

Thrive has been formulated with a very simple yet nourishing combination of ingredients, making it ideal for sensitive animals.
Thrive retails for $58.00 for a 10 lbs bag, which makes 40 lbs of fresh food. This is equates to $1.45 per lb of finished product.
http://www.thehonestkitchen.com/products/thrive.shtml

The Honest Kitchen’s line of 100% natural human grade products for pets is available in boutique and specialty pet stores nationwide.
The company donates about 20% of net profits to charitable organizations each year and is currently undergoing green certification with Native Energy.

For more information please contact Lucy Postins
Lucy@thehonestkitchen.com
(858) 483 5995

www.thehonestkitchen.com