March 27, 2013

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The Honest Kitchen launches True Stories™ Social Testimonial Sharing Platform

Human-grade pet food manufacturer unveils a brand new web site with portal for consumers to share their testimonials, upload photos and view feedback from peers.

San Diego, Calif. (March 26, 2013) The Honest Kitchen, maker of all natural pet foods, treats and supplements, announced today that it has launched a brand new web site, which includes a social media sharing platform that allows consumers to make their own cats and dogs into Official Poster Pets for the company.

Customers can upload their product success stories and pet photos on the site, and share the feedback and Official Trues Stories Poster Pet imagery across their own social media networks such as Facebook, Twitter and Pinterest.

The True Stories platform brands customers’ pet photos into beautiful Polaroid-style images on the site with the pet’s name and campaign logo. As the campaign gains traction in the coming months, select Official Poster Pets’ images and stories will be made into full size physical posters, signage, magazine advertisements and promotional postcards for retailers. Some of these materials will actually reference the store where the customer shops, to help bring the campaign to life in the retail setting.

“We receive dozens of testimonials from consumers on an almost daily basis, and thought that a platform like True Stories would be the perfect way to share this product feedback with others in a unique way, that literally lets our customers do the talking for us – sharing their success stories with us and with each other, in an un-edited, unsolicited way.”

The new platform has been launched as an integral part of The Honest Kitchen’s new web site and incorporates links to the products that customers used, as well as educational resources for others to learn more about the ailments and conditions that improved with use of the company’s products. The physical Poster Pets campaign will commence this summer.