July 2, 2012

The Honest Kitchen launches Beams™ Pure Atlantic Catfish Treats

Human-grade pet food manufacturer unveils a unique, single-ingredient treat

San Diego, Calif. (June 28, 2012) The Honest Kitchen, maker of all natural pet foods, treats and supplements, has announced a brand new all-natural pet treat, Beams. The new treats are made from pure wild-caught Atlantic Catfish skins, from the clean waters of Iceland, dried into savory, chewy sticks.

Beams ‘Smalls’ measure about 7 inches long and will be launched July 2, 2012 on The Honest Kitchen’s website, and select California resellers. Rollout will continue throughout the U.S. and Canada in August. The Honest Kitchen also plans to launch a longer treat in August, Beams ‘Talls’, which are about 11 inches long. The company is anticipating that the treats will be popular with those customers who feed Bully Sticks, but are looking for an alternative to beef, which some pets are intolerant to.

Beams were tested with The Honest Kitchen’s ten office dogs as well as with a number of key customers including local dog trainer and award-winning author, Liz Palika, and her clients. Palika, who has written more than fifty books including A Dog in the House and The Ultimate Pet Food Guide, commented “All the trainers' dogs got some and the students got the rest. Not one dog turned the treat down and most [of them] were very eager for them. Breeds ranged from Rat Terrier, Jack Russell Terrier, to Aussies, to Labs, to mixed breeds.”

Along with the launch of Beams, The Honest Kitchen is also re-launching its acclaimed Wishes® Icelandic Haddock treats, in new, more environmentally friendly packaging. Both Wishes and Beams contain just one single ingredient, and the packaging has been designed to emphasize the purity of the products. Fish is an ideal solution for pets who are allergic or intolerant to more common proteins, like chicken, turkey or beef.

“These treats are ideal for dogs who are allergic to more common meats like beef and chicken,” commented Lucy Postins, The Honest Kitchen’s founder and CEO. “In addition, we’re seeing a lot of customers who are understandably quite frantic about the current scare with dried chicken treats from China, so there’s a natural and growing interest in alternative ‘single ingredient’ treats. We’re extremely proud to be able to offer these pure treats to our customers.”

Wishes, 4 oz. MSRP $8.99. Image here: www.thehonestkitchen.com/Wishes_Image Beams Smalls, 4 oz. MSRP $8.99. Image here: www.thehonestkitchen.com/Beams_Smalls_Image

About The Honest Kitchen The Honest Kitchen produces a line of dehydrated human-grade whole foods for dogs and cats, which are made with love in a human food facility (not in a pet food plant) for the highest possible quality standards. Dehydration is a gentle technique that removes only the moisture and retains most natural nutrients found in raw, whole foods. The private, family-owned company is based in San Diego CA. The Honest Kitchen’s products are developed with uncompromising attention to detail, by a company of pet lovers with a passion for food.

For more information, please visit www.TheHonestKitchen.com.