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100% human grade pet foods

We taste every single ingredient that goes into our foods to make sure it’s just right

We’re proud of every ingredient we source for our natural pet food. We choose many ingredients from as close to home as possible, to help reduce our carbon paw print. We also choose ingredients from their native lands around the world and select vendors based on the quality of their ingredients, not cost.

All our dog and cat foods are 100% human-grade and are held to exactly the same quality standards as the food you feed to your human family.

  • We never buy GMO or genetically engineered produce.
  • Several of our ingredients are certified organic and we’re working to add more organic ingredients whenever we can.
  • We require certification to verify that every lot of raw ingredients we buy has been tested clear of salmonella, E-coli, listeria, lead, arsenic, mercury, melamine, yeast and mold & pesticide residues, before it’s even allowed inside our plant.

Green America

We’re really proud to be members of Green America, which focuses on sustainability, green business and fair-trade.

Being a member means we can use the Green America seal, which shows that we operate in ways that respect workers, communities, and the environment, by:

  • Focusing on using business as a tool for positive social change.
  • Being "values-driven," as well as profit-driven.
  • Being socially and environmentally responsible in the way we source, manufacture, and market our products and run our offices and factories.
  • Staying committed to and employing extraordinary and innovative practices that benefit: workers, communities, customers, and the environment.


We've also received Greentopia's coveted 4 Leaf award for environmental achievement.

staff favorites
  1. michael


    Sully is crazy about Zeal and not a drop remains in his bowl when he's done.

  2. vanessa


    Perfect Form works wonders on Bebe & Brutus’ sensitive tummies.

  3. Liana


    My cat, Alo, will do anything for Wishes treats. And so does my dog, Molly!