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Preference Dog Food

 (187 reviews) 

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Base-mix, just add meat to create a balanced diet
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Preference - 7 lb box

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Preference - 3 lb box

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Preference - 1 oz mini sample

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Preference - 4 x 7 lb boxes

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Just add meat! Preference™grain-free and gluten-free dog food is a base-mix made with sweet potatoes, coconut, pumpkin, celery and more. This natural, human grade 'foundation diet' offers an easy way to make homemade dog food recipes in your own kitchen. Preference meat-free dog food takes care of all the prep work, so you can add whichever meat or fish you would like.

Preference dehydrated dog food is an excellent option for dogs who do better without common protein sources (like chicken, turkey or beef), can’t tolerate white potatoes, or who just enjoy a little variety.

The Honest Kitchen Preference dog food is sold in 3 lb and 7 lb boxes. 1 cup makes 1 lb of fresh food.

The 1 oz samples of Preference currently do not have peas.

Calories Per Dry Cup: 333
Protein 12.00%
Fat 6.00%
Carbohydrates 63.60%
Life Stage Adults
Highly Active
Less Active / Senior
Recipe Highlights Lower Calories
Low Protein
Low Fat

Contains NO corn, wheat, soy or GMO ingredients.


All ingredients dehydrated: Sweet potatoes, peas, cabbage, organic coconut, apples, spinach, pumpkin, bananas, celery, organic kelp, honey, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate.

how much to feed each day

Preference base mix dog food recommendations

Download Base Mix Feeding Guidelines.

We suggest dividing daily amount into two servings, one in the AM and one in the PM. Our foods must be hydrated with water before serving, but you can add slightly more or less water than we suggest, according to your pet's taste. Refrigerate or discard any leftovers.

Visit our How To Feed page for feeding tips and also see how long one box will last.

How to make it

Preference Dog Food customer reviews

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tell us what you think

You will receive 50 rewards points for writing a review! Please log in or register to write your review and collect your points.

187 reviews for preference dog food view all

Written by Kathryn | 9/7/14

We have 3 dogs and all 3 love the preference base mix. And I love that I can choose which meat to add to it. It makes feeding very easy and convenient.

Written by Rachael | 9/3/14

We have tried a few samples of Preference and our dog loves it. He has many food allergies so I really like how we can change up the meat and that it is also grain free and egg free! Just ordered a box today!

Written by April | 8/18/14

We started using Honest Kitchen Keen, but added Preference with cooked ground turkey over this past year. Our 3 pups love getting the preference even more, since they smell when I'm cooking the turkey to add in! I love that they're getting healthy veggies and fruits along with their protein. I've recommended this, as well as Keen, to numerous other dog-owning friends!

Written by Brandi | 8/17/14

Honest Kitchen has been a staple in my dog's diets for almost four years now. The day to day staple has always been Preference. I love the flexibility I gain in proteins by using only a base mix. Yesterday they had chicken, today beef, and last weekend was elk. Two weekends ago, I splurged and they had kangaroo! Eggs, yogurt, cottage cheese, and nearly anything else non-toxic makes the rounds in their day to day meals. Yet I don't have to worry about nutritional deficiencies nor do I have to worry about buying and cooking vegetables and fruits on a daily basis, and they both love it!

Written by Kyle | 8/14/14

Love this food!

I have a 13 month old Border Terrier who has had digestive issues since we got him. We've tried numerous different kinds of kibble, including some "premium kibbles" like Acana and Wellness. It didn't seem to matter what we fed our pup he always had runny poop.

We switched him onto Preference with boiled extra lean ground beef and he immediately digested it better. The benefit of the Preference is you can put it whatever protein you want, which is great because the boiled beef didn't hold his interest long. I now am feeding him raw beef with the Preference and his digestion is great and he seems to love the taste.

I'd recommend this food to anyone.

Written by lisa | 8/13/14

Gunnar loves this food. We are getting ready to do a "food trial" and this food is perfect since the base will stay the same while we will be able to vary his protein sources to figure out what he does best on since he has horrible allergies. Preference is great!

Written by Martha | 8/12/14

Rosie is a 14 year old Cancer survivor. She started on Preference after her surgery and loves it! Her eyes are bright and happy, her coat is luxurious. Best of all, it's been 3 cancer free years now!

Written by Jenn | 8/8/14

I absolutely love this product. It is great especialy if you want to add your own protein or raw mean to it!

Written by Tarrah | 7/30/14

I tried dozens of products in an effort to get my picky husky to eat regular meals and put on a little weight, but she always knew when it was dog food and not human food that I set down. The first time I made PREFERENCE, I added boiled chicken, and she wolfed down the whole bowl without a second thought. She'll never be a kibble dog again. Thank you!

Written by Rachel | 7/19/14

My GSD just turned one year old and for the past few months we have struggled with finding the right food for him. He rejected all kibbles even the so-called "high quality" kibbles. I tried Honest Kitchen Preference in conjunction with his favorite meat and he loves it! I no longer have to stand by his bowl to make sure he eats. He just dives right in. Thank you for making such a nutritious, wholesome food!

Written by Tammi | 7/15/14

I belong to a meat co-op that provides raw meat for our pets. I mostly feed them whole, bony pieces, but we also get a lot of boneless meats, so I love using Preference as a base for that. My dogs LOVE it. The only drawback I can think of is that because they are bulldogs, they have messy green faces after - but it's nothing a washcloth can't fix ;)

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"Pet food good enough to eat - literally. " - New York Times

"Made with 'human food grade ingredients' but intended for dogs & cats." - The Wall Street Journal

"Pet's deserve human grade meals too." - The Huffington Post