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*1 cup makes 1 lb of fresh food

Preference - 7 lb box
Preference - 3 lb box

out of stock

Preference - 1 oz mini sample

out of stock

Preference - 4 x 7 lb boxes
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Preference Dog Food

Base-mix, just add meat to create a balanced diet

12% protein

6% fat

333 calories per cup

New packaging! Same great recipe!

Just add meat! Preference™ is a grain free dog food base-mix made with sweet potatoes, organic alfalfa, coconut, pumpkin, celery and more. This natural, human grade 'foundation diet' offers an easy way to make homemade dog food recipes in your own kitchen. It takes care of all the prep work, so you can add whichever meat or fish you would like.

Preference is an excellent option for dogs who do better without common protein sources (like chicken, turkey or beef) or who just enjoy a little variety.

Samples will be back in stock on 7/21; 3lb will be back in stock on 8/4

You could receive 50 Points for writing a review and/or rating this product.

178 reviews for preference dog food view all

Written by Rachel | 7/19/14

My GSD just turned one year old and for the past few months we have struggled with finding the right food for him. He rejected all kibbles even the so-called "high quality" kibbles. I tried Honest Kitchen Preference in conjunction with his favorite meat and he loves it! I no longer have to stand by his bowl to make sure he eats. He just dives right in. Thank you for making such a nutritious, wholesome food!

Written by Tammi | 7/15/14

I belong to a meat co-op that provides raw meat for our pets. I mostly feed them whole, bony pieces, but we also get a lot of boneless meats, so I love using Preference as a base for that. My dogs LOVE it. The only drawback I can think of is that because they are bulldogs, they have messy green faces after - but it's nothing a washcloth can't fix ;)

Written by Dana | 7/15/14

My pitty is a very picky eater. I was so hesitant in switching but once I let him try the samples, I realized I had to. He normally comes back to bed with me after he eats breakfast but when I fed it to him, he came back to bed & then got back up to go clean the bowl. I will never ever go back to kibble. This dog food has so many perks & has finally pushed me to go raw without being concerned about missing any important nutrients

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All ingredients dehydrated: Sweet potatoes, organic alfalfa, cabbage, organic coconut, apples, spinach, pumpkin, bananas, celery, organic kelp, honey, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate.

Guaranteed Analysis

how much to feed each day

Preference base mix dog food recommendations

Download Base Mix Feeding Guidelines.

We suggest dividing daily amount into two servings, one in the AM and one in the PM. Our foods must be hydrated with water before serving, but you can add slightly more or less water than we suggest, according to your pet's taste. Refrigerate or discard any leftovers.

Visit our How To Feed page for feeding tips and also see how long one box will last.

How to make it