Understanding Nutrient Profiles
| Product Nutrient Profile | Download |
| Love | |
| Zeal | |
| Force | |
| Keen | |
| Verve | |
| Thrive | |
| Embark | |
| Preference | |
| Prowl | |
| Grace |
Each diet lists three separate profiles. The first is an ‘as-received’ profile, which pertains to the food as it comes out of the box – dehydrated, but still with a small amount of natural moisture present. This corresponds with the amount shown on the box.
The second profile is calculated on a ‘dry-matter’ (D.M.) basis. This means that the natural moisture in the dehydrated product has been completely factored out. Dry Matter Basis does not relate to how the food actually is, but calculates it into a format where it can more easily be compared with other diets, on a DM basis – so that you can compare apples to apples.
The third profile is ‘as-fed’ indicates the nutritional values of our food after re-hydration, when the water has been added to re-constitute it before serving. Note, as an example, that while the protein percentage will be reduced, because water has now been added, the actual grams of protein that your pet will eat, are still the same but they have been ‘diluted’ as a percentage of the total meal because of the water.
If we use Thrive as an example:
Thrive is about 26% protein ‘as received’ which calculates to 28.27% protein on a DM basis and just over 13% protein, as-served.
A dry-measured cup of Thrive, as-received, weighs about 115 grams. Of this, about 30 grams is protein. Those 30 grams of protein are still present in the food after water has been added to re-constitute it – although the cup of food re-hydrated food now weighs about 230 grams (and is 2 cups by volume).
To help keep the protein percentages in perspective, we can look at something like pure beef brisket and see that it is 18% fat. www.nutritiondata.com and USDA Nutrient Database are excellent resources for looking up the nutritional values of thousands of different foods.
*Sorry, we’re only human! Once in a while, there’s a tiny typo on something we produce, or we’ve amended a recipe! These are very few and far between but in the event of a discrepancy between numbers, our web site will show the most up to date information and other literature or packaging will be corrected at the next printing. If in doubt, feel free to call us!
At the present time:
- Some Zeal packaging in circulation shows Sodium min 0.49% and in fact this should state Sodium min 0.11 (as reflected on our online nutrient profile).
- Some Verve Packaging shows Sodium max 0.16% and in fact this should state Sodium max 0.17% (as reflected on our web site).
- Prowl Packaging should show Calcium min 0.9%, max 1.2% and Phosphorus min 0.7%, max 0.9% (as reflected on our web site).
- Perfect Form ingredients list should read:Papaya leaf, plantain, slippery elm, pectin, organic pumpkin seed, fennel and papain. (as reflected on our web site).
