Grain-free foundation diet for dogs of all breeds and sizes; add meat for a complete meal.
This natural dog food foundation diet was designed to be mixed with your choice of raw meat, meaty bones, or cooked meat. Preference is ideal for sensitive dogs, raw feeders, and dogs who many need a unique protein source. This diet contains a custom vitamin-mineral premix with balanced calcium: phosphorus ratios, which are vital for the maintenance of healthy cells, bones and blood.
Preference is made with just dehydrated fruits and vegetables. Like all of our diets, it’s 100% human-grade, made in the USA, and does not contain corn, soy, rice, beet pulp or wheat. Just add water and meat for a fresh, wholesome and human grade meal.
If your pet has an underlying health condition and you would like recommendations to help manage an ailment or disease, please contact Dr. Laurie Coger for a telephone consultation
Helpful Links
- Printable feeding guide
- Grain-free diets for your dog
- Hypoallergenic dog food diets
- Dog and cat food allergies
Ingredients
Dehydrated sweet potatoes, organic alfalfa, cabbage, organic coconut, apples, spinach, zucchini, bananas, celery, organic kelp, honey, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate.
Guaranteed Analysis
- Protein, 12% min
- Fat, 6% min
- Fiber, 10% max
- Moisture, 10% max
- 398 Calories per cup
see full nutrient profile
7 lbs. Box.
Makes 29 lbs of fresh base-mix
$54.50
3 lbs Box
Makes 12 lbs of fresh base-mix
$28.25
Four, 7 lb Boxes
Save $10!
$207.99
4 oz Trial Size
Makes 1 lb of fresh food
$3.50
1 oz Mini Sample
Perfect for a taste test
$1.00
My 11-year-old Bull Terrier has allergies to chicken, beef, turkey, and pork, so this product helps gives me options and enables me to get healthy ingredients into her diet as she ages. I look forward to trying the new “Zeal” product when it is released, as I have used Preference for about 3 yrs and been pleased with the results and my dog’s overall health.
I love having a well balanced base that allows me to add proteins at a level and type suitable for our two dogs!
I can’t tell you how hard it is to find a non-poultry, non-wheat, flaxseed-free, potato-free food for my allergy-prone dog. Preference really hits the mark, and both the dogs love it. I love that I can change the protein source when my finicky eater gets bored – I can’t tell you how much money I’ve wasted on food because 3 days into a large bag, Razzle decided he didn’t care for it anymore (despite chugging through the smaller one we tried first). I was ready to give up and start making the dogs’ food myself when I found this company. Hurray for Preference and The Honest Kitchen!!!
My dogs love this product. Due to allergies in one of my Bichons, I put them all on a gluten free grain free diet. It is amazing–no itching, vomiting, loose stools, or begging to eat. I vary the protein, and the two Bichons and one Doxie just love it!!!
THIS FOOD WAS SUGGESTED TO ME BY THE PET SALON I USE. MY OLDE ENGLISH MASTIFF WAS HAVING SKIN PROBLEMS AND HAIR LOSS. MY VET PUT HER ON THREE DIFFERENT MEDS AND FOR THE LAST 5 WEEKS THEIR WAS NO IMPROVEMENT. THE PET SALON I USE GAVE ME 6 FREE SAMPLES OF YOUR FOOD AND IN THREE DAYS YOU COULD SEE AN IMPROVEMENT. AFTER 6 DAYS 75% OF HER HAIR WAS GROWN BACK AND HER SKIN CLEARED UP. I JUST GOT BACK FROM BUYING THE LARGE BOX.
THANKY YOU FROM MYSELF AND MY BEST FRIEND WHO NOW FEELS AND LOOKS 100% BETTER. IF ANYONE THINKS THE FOOD IS HIGH PRICED, LET ME TELL YOU IT IS LESS THAN A VET VISIT AND I CAN BUY 3 MORE BOXES FOR WHAT THE MEDS COST. ALSO MY DOG LOVES IT, SHE STARTS GETTING EXCITED WHEN SHE SEES ME MIX IT. AGAIN THANK YOU.
My Old English Mastiff was having hair loss and skin problems. My vet thought it was allergies and had my mastiff on three different meds for over a month. The pet salon i take her to recommended your product and give me 6 samples. Her condition started clearing up by the second or third day. After 6 days 75% has grown back and her skin has cleared up. I just got back from buying a large box. It may seem a little high in price, but i actualy saved by having the vet drop all of her meds (around 135.00 plus vet visit). the large box i brought was about the same as a vet visit. THANK YOU FROM MYSELF AND MY BEST FRIEND, WHO NOW FEELS 100% BETTER. ALSO SHE LOVES THE FOOD.
If there is one more thing I am grateful about in this world, it will be the dog food from The Honest Kitchen!
Firstly, Kat was very prompt in replying my email when my toy poodle, Choco, did not eat Preference. After reading her email, I increased the amount of chicken and Choco just finshed the whole bowl (he almost wanted to eat the bowl as well)!
Secondly, Preference is just too good to be true for owners who want their pets to have the best dog food while preparing some real meat for them! Choco’s poo does not stink from distance anymore and there have been so many times that none of the family members know that he has soiled the newspapers!
I know I have found the right company that has a heart and I sincerely wish that THK will continue to stick to this principle as we see many huge companies stumble and fall upon the desire to make more money by substituting the good ingredients with other fillers.
Thank you, THK!
*P/S: Choco has fallen in love with Preference and I know it because he has not been finishing his food for 2 days by now as Preference has run out in my house!
I have been using THK for about 3 yrs now and I switch the between the Prefrence and Verve. My 4 dogs love it. When I get the box out they start dancing around. The Preference is a great low fat food and you can switch up your protein sources.
My two German Shorthair Pointers Megan and Sophie love this food. They look so healthy and look forward to every meal. I have been using Preference for about 3 months now. Its well worth the money spent and makes me feel good when I see their health. Megan had some bowel problems before and now she is fine. Thank you for being a great company.
Oh my gosh, my dogs cant wait until dinner time. They just love this product, I have a hard time keeping them out of it when I put it in the bowl to rehydrate. I love feeding my dogs good food, the reward is happy healthy and very energetic dogs. And since I do performance venues with my shelties, it really helps their stamana and energy levels. Im so glad I found this food!!!