• Dehydrated Food Feeding Tips

    how to feed

    Our food is a bit different from normal kibble. Follow these simple steps to prepare our dehydrated pet foods.

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  • Homemade Pet Recipes

    homemade pet recipes

    Search our collection of delicious recipes to make in your own kitchen and share with your four-legged friends.

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  • Educational Pet Articles

    educational articles

    Find articles with helpful information on natural pet health, nutrition, common diseases, holistic pet care tips and pet safety.

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  • Holistic Vet Directory

    holistic care directory

    Our holistic directory lists holistic practitioners who provide alternative and complementary approaches to veterinary healthcare.

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  • Little Book of Honesty

    download materials

    Want more information on our products and company to share with your friends and colleagues? We have lots of free info!

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  • pet expert reviews

    expert reviews

    Don't take our word for it. See what veterinarians and other animal experts are saying about our food and its benefits.

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  • frequently asked questions

    frequently asked questions

    Find answers to burning questions including where our founder's accent is from and if you can feed our food to your husband!

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  • Dog and Cat Food Nutrient Profiles

    nutrient profiles

    For those of you who really want to dive into the numbers, find the data and background on the nutritional values for all of our recipes.

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refer and save!

Refer-a-friend to our healthy pet food by sharing a special offer for 50% off a 2lb box. If they complete their order using the coupon you will receive a $5 coupon to use for treats, swag and food!

» refer your friends

newsletter sign-up

Subscribe to our newsletter today to receive a $5 coupon as well as exclusive offers, product updates, and helpful info to keep your pets waggin’ and purrin’!

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"Pet food good enough to eat - literally. " - New York Times

"Made with 'human food grade ingredients' but intended for dogs & cats." - The Wall Street Journal

"Pets deserve human grade meals too." - The Huffington Post