The Honest Kitchen - pet food with a passion

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Lucy Postins

Founder and President

As founder and president of The Honest Kitchen, Lucy Postins spearheads all operations, corporate development, strategy and marketing for the company. With extensive experience as a companion animal nutritionist, Lucy Postins is an innovative entrepreneur who is passionate about advanced nutrition and holistic health including complementary modalities such as herbalism and homeopathy. Her interest in proper nutrition and the raw food diet led Postins to investigate ways to make this form of feeding more convenient and economical, which eventually resulted in the creation of her own holistic pet food company.

Prior to founding The Honest Kitchen in 2002, Postins served as the equine and canine nutritionist for a Southern California pet food manufacturer and led the company’s marketing and product development initiatives as well. In 2006, Postins was recognized by Petfood Industry Magazine as one of the “25 people to watch” for her efforts in creating a sound, flourishing young company with innovative products and strong, widely respected marketing initiatives.

Considered an expert in her field, Postins frequently writes articles for local and national media, conducts radio interviews and educational spots, and occasionally holds educational seminars for pet owners on the importance of good nutrition.

Postins holds a bachelor’s degree with honors in Equine and Business Studies from Moreton Morrell College of Agriculture in Warwickshire, England. She continuously nurtures an interest in nutrition as a cornerstone of holistic health and is pursuing additional training in the use of homeopathic remedies to augment the benefits of proper nutrition.

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Overview:

The Honest Kitchen is a one-of-a-kind line of holistic dehydrated pet food, all-natural gourmet treats and herbal supplements. All products are made with wholesome, human-grade food ingredients and aim to promote nutritional awareness, environmental responsibility and a sustainable community. Made from 100 percent all-natural ingredients without any chemicals, fillers or by-products, The Honest Kitchen uses only certified organic grains, hormone and antibiotic-free meats, non-GMO fruits and vegetables and certified fair-trade quinoa. It’s pet food with passion and principles!

History:

The Honest Kitchen founders Lucy and Charlie Postins have always believed that their pets deserve the same high-quality, healthy food that they would choose for themselves. In 2001, after experimenting in her San Diego kitchen making home-cooked and raw pet foods for her Rhodesian Ridgeback, Mosi, Lucy began formulating recipes. It was then that she began to search for a human food manufacturer who would agree to produce her concept for gourmet, human-grade quality dehydrated raw pet food.

In 2002, The Honest Kitchen began offering products that combine the health benefits of a raw diet with the ease and convenience of dry food. Since its beginning, the company has remained committed to providing superior nutrition for pets by using 100 percent human-grade ingredients that you would recognize from your own kitchen – honest!

The Pantry:

The Honest Kitchen offers a comprehensive line of nourishing pet products, each carefully blended to to help four-legged friends achieve and maintain optimum health with a diet rich in amino-acids, phyto-nutrients, minerals, vitamins and enzymes.

Dehydrated Raw Dog Food – healthy and delicious recipes that offer something for even the most discerning palates

• Verve – The original dehydrated raw dog food made with beef and organic grains for adult maintenance.
• Force – A grain-free recipe made with chicken for dogs with sensitive stomachs and chronic ailments related to the consumption of gluten-containing grains. Wheat and gluten-free.
• Embark – A grain-free and low-carb recipe with turkey for all stages of life including active adults, puppies, pregnant and nursing dogs. Gluten-free.
• Preference – An easy and convenient grain-free base for any dog food recipe! Simply add any meat to create a custom home-made dog food.
• Keen- An affordable recipe. Keen is made with a ‘down to earth’ ingredients list that provides great low-gluten nutrition, without compromising quality. Suitable for adult maintenance, gluten-sensitive pets. .
• Thrive – A gluten-free, low-carb dog food made with chicken and designed for dogs of all life stages including adults, puppies, pregnant and nursing. Contains no fruits, potatoes or flax.

Dehydrated Raw Cat Food – Delectable, grain-free diet perfect for a feline’s delicate system

• Prowl – The first dehydrated raw cat food option. Made with 60 percent pure chicken meat. A high protein, grain-free cat food, this formula can stand alone or act as a base for a homemade cat food diet.

Supplements – Offers support for the skin, coat, immune system and digestive tract, with proprietary combinations of natural, wild crafted herbs and botanicals

• Sparkle – A natural herbal supplement. Made with a careful selection of natural herbs to support healthy skin and a shiny coat.
• Invigor – A natural antioxidant supplement to help improve a dog or cat’s overall wellbeing. Made from herbs that help combat free radicals and support proper immune function while helping to cleanse and revitalize for overall health and vitality.
• Perfect Form – Created to support normal and healthy functioning of a pet’s digestive tract. Combats gas, facilitates regularity, firms up loose stools, soothes and protects the GI Tract; ideal for pets with Irritable Bowel (IBD) and Colitis.

Treats – Scrumptious treats are made without wheat, corn, soy, beet-pulp or rice

• Smooches – Hand-made heart-shaped gourmet dog cookies made in a local bakery with all human-grade ingredients.
• Nuzzles – Cookies made for fussy pups with duck and cherries for a luxurious, rich and irresistible flavor.
• Pecks – Hand-made, bite-sized buffalo and blueberry cookies for pups of all sizes. Perfect for training; ideal for toy and small breed dogs.
• Ice Pups – A unique make-at-home frozen snack or beverage for pooches. Refreshing and cooling; great for sunny days, puppy parties and post-hike hydration. Grain-free.

The Pack:

Lucy and Charlie Postins: co-founders and “top dogs”
Willow, Taro, Charlie, Makai, Kylie, Stitch, Coco, Ollie, Texi, Roxi and Harry: quality control; canine and feline advisers

Where to Buy:

The Honest Kitchen is sold in more than 1000 resellers – including veterinary offices and specialty pet stores – nationwide and in Canada, Japan, Singapore and Hong Kong.

Address:

The Honest Kitchen, Inc.
145, 14th Street
San Diego, CA 92101

Web site:

www.thehonestkitchen.com

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Holistic Pet Food Company Switches to Free-Range, Sustainably Farmed Chicken

San Diego, Calif. September 15th, 2009 – The Honest Kitchen, makers of all-natural, human-grade pet products, today announced that the company will transition all of its chicken-based dehydrated raw pet foods to 100 percent sustainably farmed, free range chicken this fall. The chicken will be sourced exclusively from Petaluma Poultry, a divison of Coleman Natural Foods, and is USDA certified free-range, humanely raised, vegetarian fed without the use of animal fat or by-products and completely free from any antibiotics.

“Humane farming and respect for the origins of our food are very important to me on a personal level, and it’s been a long term ambition of our entire staff to be able to offer this level of quality to our consumers,” said Lucy Postins, founder and president of The Honest Kitchen. “We’re thrilled to work with Petaluma Poultry to provide The Honest Kitchen customers an improved product that is not only better for their four-legged friends, but that also helps promote sustainable farming practices, free-range farming and has a positive impact for our planet. To enable our consumers to embrace this upgrade during a time when everyone is trying to cut back, we are absorbing all the costs, meaning costs will not increase on the shelf.”

Petaluma Poultry’s “Rocky” chicken was the first United States Department of Agriculture antibiotic free, all vegetarian-fed chicken. The company’s free range birds are raised in roomy, naturally lit barns and have open access to outdoor pens. Petaluma Poultry’s farms have achieved an ISO 14001 certification from the Environmental Resources Management Group of Companies.

“Petaluma Poultry has always been committed to sustainable practices, so working with The Honest Kitchen is a natural fit for us,” said Brian Starr, director of sales and marketing for Petaluma Poultry. “Eco-friendly practices, nutritional consciousness and compassion for animals are fundamental issues shared by both companies, and we’re thrilled to share our all natural chicken with The Honest Kitchens’ customers and their pets.”

The Honest Kitchen pet food is available at more than 1,700 resellers in the U.S. and Canada as well as online at www.TheHonestKitchen.com. For more information about Petaluma Poultry and retail locations, please visit www.PetalumaPoultry.com.

About Petaluma Poultry

As a pioneer and leader in the purely natural and organic foods industries, Petaluma Poultry is dedicated to farming practices that renew natural and human resources. The company aims to produce the finest poultry products while reducing waste, preserving the environment, supporting its employees’ comfort and efficiency, and contributing to the local community. For more information, please visit www.PetalumaPoultry.com.

About The Honest Kitchen

The Honest Kitchen is a line of holistic dehydrated, raw, human-grade pet food. Founded by Lucy and Charlie Postins in 2002, The Honest Kitchen provides all-natural pet products that promote nutritional awareness, environmental responsibility, and a sustainable community. All of their products are packaged in artistic, eco-friendly and bio-degradable boxes. For more information, please visit www.TheHonestKitchen.com.

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The Honest Kitchen Feeds Canines Walking for a Cause
Holistic Pet Food Company Provides Premium Dehydrated, Raw Diet for “2 Dogs, 2,000 Miles” Benefit Walk for Canine Cancer

San Diego, Calif. (May 1, 2008) – The Honest Kitchen, makers of organic and holistic dehydrated raw pet food, today announced the donation of food for the “2 Dogs 2,000 Miles” benefit walk, which aims to help provide funding for the first-ever nationwide epidemiological study of the causes of canine cancer. Hudson and Murphy, the Great Pyrenees dogs joining owner Luke Robinson on his trek, will be treated to The Honest Kitchen’s dehydrated, raw, human-grade pet food throughout the duration of their 2,400 mile adventure to raise awareness and find a cure for the deadly disease.

Robinson and his dogs embarked on the multi-state walk March 16 in Austin, Texas, and will finish in Boston, Mass. The mission of “2 Dogs 2,000 Miles” is to encourage education and community involvement through their journey and the team will be meeting with several animal and cancer groups along the way. All proceeds from the walk will go to the Animal Cancer Foundation to finance the canine cancer study. Other sponsors of the walk include Whole Earth Provision, InClover, Connectin, Princeton Tec and Nature’s Farmacy.

“The Honest Kitchen is committed to the health and wellbeing of animals through proper nutrition, and we are thrilled to be part of Luke, Murphy and Hudson’s mission,” said Lucy Postins, co-founder of The Honest Kitchen. “High quality food is just one way to help prevent illness in our furry friends, and we know our food will help give Murphy and Hudson the energy to fulfill their quest. The dedication and giving nature exemplified by the trio is nothing short of heartwarming. The Honest Kitchen thanks this team for their efforts to discover the causes of canine cancer.”

“2 Dogs 2,000 Miles” was temporarily put on hold under speculation that Murphy, one of the puppy participants, may have developed cancer. However, Murphy’s pathology reports were negative and the fundraising adventure is back in full swing.

The Honest Kitchen will provide food for Murphy and Hudson for the entire duration of the walk, which is expected to last approximately 10 months. All of The Honest Kitchen holistic products are made with 100 percent human-grade food ingredients without any preservatives or pesticides. In addition, The Honest Foods does not use genetically modified fruits and vegetables, all meats are hormone and antibiotic free and many of the ingredients are organic.

The Honest Kitchen pet foods are available at more than 1000 resellers in the U.S. and Canada as well as online; please visit www.thehonestkitchen.com for more information. For more information on “2 Dogs 2,000 Miles” or to make a contribution, please visit www.2Dogs2000Miles.org.

About The Honest Kitchen
The Honest Kitchen is a line of holistic dehydrated, raw, human-grade pet food. Founded by Lucy and Charlie Postins in 2002, The Honest Kitchen provides natural and organic pet food products that promote nutritional awareness, environmental responsibility, and a sustainable community. All of their products are packaged in artistic, eco-friendly and bio-degradable boxes. For more information, please visit www.thehonestkitchen.com.

About “2 Dogs 2,000 Miles”
Inspired to help discover the causes of canine cancer after losing his Great Pyrenees, Malcolm, to bone cancer in 2006, Luke Robinson and his two dogs, Murphy and Hudson, embarked on an epic journey to walk 2,400 miles “from Austin to Boston” to help raise money for canine cancer research. The group started their adventure on March 16, 2008 and expects the walk to take them about 10 months. Proceeds from the benefit will be given to the Animal Cancer Foundation to fund the first-ever national epidemiological study of the causes of canine cancer. For more information, please visit www.2Dogs2000Miles.org.