
Good Enough To Eat
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The Honest Kitchen is a pet food company that’s a little bit different. Even though every product that comes off the production line is intended to be consumed by a cat or dog, human beings actually taste each batch of food and cookies to make sure it’s just right.
Company executives also taste individual ingredients during R & D Sessions. The canine companions who join staff at their downtown San Diego office also love to participate in the frequent tasting meetings – this, their most favorite of weekly tasks.
“Tasting our products is vitally important to us,” commented Cami Hawkinson, a member of the R & D Team, “we simply wouldn’t feed our own animals a product that we couldn’t eat ourselves.” Laurette Lamontagne, the company’s Operations Manager added, “Tasting our diets allows us to apply a fourth, fundamental sense to the QC process.”
The revelations about what goes on behind closed doors at The Honest Kitchen’s corporate center are not quite as shocking as they initially appear; the company’s products actually are guaranteed human edible, and are made in a plant right alongside foods and beverage mixes for consumption by people. Manufacturing takes place under FDA inspection and every ingredient must be stamped and approved for human consumption in order to even enter the plant.
In 2004 The Honest Kitchen obtained a Statement of No Objection from the federal FDA to use the term Human Grade on its product labels – a first in the industry and a feat that is yet to be replicated by the company’s industry peers.
The Honest Kitchen became embroiled in a legal battle over the Human Grade issue in 2007 when state regulators with the department of agriculture in Ohio refused to register the products with the ‘human grade’ statement on the labels. The company took them to court over the issue, and won.
So how to the product actually taste? “They’re probably a little bland by most humans’ standards,” states Lucy Postins the company’s founder and lead nutritionist. “But our canine and feline consumers absolutely love the recipes – and in comparison with what I’d imagine most regular pet food probably tastes like, they’re really quite delicious!” she continued.
The Honest Kitchen was founded in 2002 and produces a proprietary line of dehydrated raw, human grade foods for dogs and cats.
For more information please contact Lucy Postins at Lucy@thehonestkitchen.com or (619) 544 0018.
Pet Food Company Wins Right to Free Speech
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San Diego, CA. The Honest Kitchen has prevailed in its six-month lawsuit against Ohio Department of Agriculture. The department earlier this year refused to grant a license to The Honest Kitchen, to sell its products in the state, citing the fact that the labels were misleading because they describe the company’s pet foods as ‘human food grade’.
The court has ruled in favor of The Honest Kitchen, citing the company’s right to truthful, commercial free speech. Ohio Department had acknowledged that the products were human food grade, yet claimed that stating the fact on the labels could be confusing to customers, who might be unable to determine if the diets were intended for animals or humans.
The court determined that the labels were not in fact untruthful or misleading and ruled that the company had a constitutional right to make truthful statements about the quality of its products, on the labels.
The Honest Kitchen has been the only pet food manufacturer in the United States to have proven to the Federal FDA that every ingredient it uses in its products are suitable for human consumption, and the products are manufactured in a human food facility. The cat and dog diets are made right along side bakery mixes, and other products for human consumption.
Ohio regulatory authorities originally denied the company a feed license in January, 2007. The company responded by providing documentation to the department, which they refused to acknowledge. The company then requested an internal ‘non-oral administrative hearing’ in February. The hearing officer ruled in favor of its own department and at that point the company decided to hire legal counsel. Lawyers filed a notice of appeal. An appellant brief was filed in August. The judge reversed the decision of ODA and ruled in favor of The Honest Kitchen on November 6th.
“Food Grade and Feed Grade are references to quality of a finished product. Our products are made with ingredients of a quality or grade that makes them safe for a human to consume, yet formulated to meet the nutritional requirements of dogs and cats, in terms of actual nutritional content. They meet the AAFCO nutrient profiles like most other pet foods, but are made with ingredients of a higher grade.” Stated Lucy Postins, the company’s founder.
“We have received so many letters of support for our fight with the regulatory authorities. We even heard of customers driving across state lines to pick up their pets’ food, or having orders shipped to friends in neighboring states, because they were so desperate to continue feeding the products which helped with various conditions their dogs suffer from, on other commercial, feed-grade foods” Postins stated.
Nancy Winrod owner of The Grateful Dog Bakery (N. Ridgeville, OH), one of the company’s resellers, had commented, “I am a small business owner and have had to pull 3 quality products so far…. Yet the companies that sold tainted food are able to continue with their horrendous bi-products, rendered meats, and chemical preservatives. It is SO time the pet food industry turns around in favor of the pets in this state!
The Honest Kitchen was founded in 2002. It proved to FDA in 2004 that its products are legally human food grade and received a statement of no objection to the human food-grade claims, at that time. Business in Ohio is expected to continue as usual, very soon.
For more information on this case, contact Lucy Postins, the company’s founder, at Lucy@thehonestkitchen.com or 619-544-0018 / 858 405 1643 (cell).
Marketing Director one of “25 to Watch” in the Pet Industry
January 2006. Lucy Postins, The Honest Kitchen’s Director of Marketing & Public Relations, has been selected by the Pet Product News awards for 25 people to watch in 2006.
“As marketing director for the Honest Kitchen, she saw sales of the company’s dehydrated raw dog foods rise more than 400 percent from 2003 to 2004, and will likely see sales at least double in 2005. This year, Postins will market a dehydrated raw cat food from a larger facility. A slew of marketing programs, including a sampling program and other retailer incentives, a pact with L.A.-based boutique consultant Bella Pooch and increased domestic and international distribution, will help.” From Pet Product News Magazine, January 2006.









































































