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Behind The Brand

  • The Honest Kitchen, by the Numbers

    May 1, 2012

    *Click to expand.

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  • An interview with our Original Employee, Laurette!

    April 30, 2012

    In celebration of our 10 year anniversary Lucy sat down with The Honest Kitchen’s original employee, Laurette.

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  • The Honest Kitchen Goes Risque

    April 1, 2012

    For Immediate Release, April 1 2012. The Honest Kitchen, producer of all-natural, dehydrated, human-grade whole foods for pets, is launching a risque new advertising campaign, replete with double-entendres and saucy tag lines.

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  • Holiday Safety Tip: Day Fifteen

    December 16, 2011

    December 15th

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  • The Puppy Mill Debate – within our industry

    October 6, 2011

    As you probably know, The Honest Kitchen has taken a strong stance against puppy mills since day one. We’ve never allowed our products to be sold in stores that sell puppies – and we’ve been quietly celebrating the various stores like PJ’s Pets in Canada, who’ve made moves to remove themselves from puppy sales, and focus on pet adoptions in their stores instead.

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  • Special Message from the President

    September 15, 2011

    As some of you know, we recently took on a small amount of outside capital for The Honest Kitchen, in exchange for a small minority stake in our company. A minority stake means that we, as founders of the company, remain the majority owners and retain full control over all aspects of operations, production, recipes, ingredients sourcing, manufacturing and every other vital component of the organization.

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  • Seminar at THK – David Getoff (Naturopath)

    July 14, 2011

    We had a visitor this week!

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  • Fido’s Market Store of the Month

    July 14, 2011

    “Fido’s Market opened in January (this year), so we’re a whopping 6 months young. We are focused on all-natural and eco-friendly products, believing that what is better for your pet can (and should) also be better for the planet. This adventure began a couple of years ago, with me as a corporate burnout – quite dissatisfied with my job. Then one day, I literally woke up and knew “it’s not a job, it’s a business.” My husband and I spent several months researching business ideas and everything pointed us back to what we now know as Fido’s Market. Two years of writing business plans, researching products, looking at properties, designing the store…all led up to our opening in January. And not a day goes by that I don’t spend more time researching more products and looking for ways to improve the store and ways to improve my furry 4-legged friends’ health.

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  • From Thalia

    July 12, 2011

    Hi my name is Thalia. I’m 7 and my mom is the owner of The Honest kitchen. I am at the office every afternoon this week after my horse camp. I’m trying not to eat all the dog food ingredients. Please email if you’d like a sample of Perfect Form and I will send one to you.

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  • Brand New Treat Recipe, “A Penny for your Thoughts”

    June 3, 2011

    In honor of Penny & Jackson’s birthday. Carla, wholesale specialist extraordinaire, created this scrumptious recipe. Bon appetit!

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