January 19, 2011

Did you know there’s a difference between brown processed pet food pellets and fresh, minimally touched, colorful foods? The goodness lies in pigments, which not only give whole foods their bright vibrant colors, but also indicate the presence of phytonutrients.

Most raw, dehydrated and fresh produce contains pigments – colorful hues of green, orange, yellow, red and purple – which, when included in Fido’s diet, provide valuable Carotenoids like lutein (dark green), carotene (orange, yellow, green), zeaxanthin (yellow, green) and lycopene (red). These pigments mean the food has powerful antioxidant properties; and studies show they protect us from cancer, heart disease and age-related degeneration.

the honest kitchen pet food

Color is a key component in identifying the nutritional integrity of food, and is often not seen in the brown pellets of kibble – unless artificially added with harmful dyes.

When produce is cooked under extreme heat and pressure (as is used to make kibble), the natural, colorful pigments are destroyed and the end product turns brown. Food that is brown, lacks life and vibrancy, and is lacking in many of the compounds a body needs to stay healthy – which makes a varied, colorful diet even more important.

Just because our dogs and cats have been domesticated and live with us in houses, doesn’t mean they don’t have an innate, physiological need for a varied colorful, healthy whole diet just like their wild counterparts. See our natural pet foods here.