December 9th 2016

Dear Valued Customer,

I wanted to take a moment to sincerely apologize for the supply disruptions we’ve been experiencing with our Beams fish skin treats, and some of our supplements.

Beams have been in short supply for the past few months because catches of Icelandic Catfish (the fish that the skins are derived from) have been extremely low. Catches appear to have increased more recently and production of the dried skins has been resumed in Iceland. Long term, the situation is still fairly precarious.

Therefore, our production and procurement teams have been working hard to secure a broader supply chain going forward. Our plan is to add production capacity outside of Iceland in the UK early in 2017, and to introduce additional species of white fish skin to the Beams product. This should help to secure year-round supply of the product by allowing us to ‘flex’ the types of fish we’re using seasonally, based on what’s most plentiful. This measure will also enable us to remain committed to our ongoing efforts in constantly reducing our environmental pawprint, by ensuring that The Honest Kitchen isn’t placing undue pressure on specific species within the oceans’ delicate ecosystems.

We’ve also had some intermittent outages on our Perfect Form, Bone Broth and Pro Bloom Probiotic Goat’s Milk. These outages have been co-packer caused, and we’re working to put in place some robust solutions to ensure consistent, uninterrupted supplies of these products going forward.

I know this situation has been extremely frustrating for everyone. Our team has been working on a number of solutions, but it has taken much longer than we’d all hoped, because we have to ensure that all new suppliers and copackers meet our strict and uncompromising standards. I’ve very sorry for the annoyance.

As always, please let me know if you have any additional questions or concerns. A copy of this letter will be placed on our web site at the following link, so that you can share it with customers in your store when necessary.

Thank you for your patience while we work to correct these issues.


Lucy Postins, Founder and CEO