New Packaging Changes Coming Your Way!

We’re thrilled to unveil our new product packaging!  We think you’ll find the new boxes not only beautiful, but easier to navigate.  Here are some things we’d like to share:

Name Changes

Part of the refresh included removing the product names (Force, Thrive, Love, etc.) with a simpler approach of calling out the specific protein and whether the diet is grain free, whole grain or limited ingredient.  On the top left corner of the new boxes, you’ll find callout that will assist you in the transition and in finding the diet you’re looking for:

Here’s a handy breakout with the old box, and the new packaging!  Click here if you’d like to zoom in.

Minimal Changes in Select Recipes

Kale replacing chard – As you may know, we’re constantly working to upgrade our recipes with new ingredients, and we’re locavores at heart. We’ve decided to swap our Chard for Kale in three recipes; Grain Free Turkey Recipe for cats, Grain Free Beef Recipe for dogs, and Grain Free Veggie, Nut & Seed Base Mix for dogs.  Kale is more tasty than Chard, and is absolutely bursting with superfood antioxidants like quercetin, beta-carotene and vitamin C. Our Kale is grown right here in Southern California, in the fertile Imperial Valley. We hope your pups and kitties will love the change! Please note this change will be found in the new boxes only.

Addition of Sodium Chloride –  We’ve added sodium chloride to four of our all-life stages diets – Grain Free Beef DietLimited Ingredient Chicken Diet, Grain Free Limited Ingredient Duck Diet, Whole Grain Chicken Diet – This change was part of a new AAFCO requirement, as research shows increasing sodium chloride is beneficial for lactating females. Please note this change will be found in the new boxes only.

If you have any questions regarding our new packaging, please email or call 1-866-437-9729 and we’d be happy to help you.

Meet the Author: Lucy Postins

Lucy Postins is founder and Chief Integrity Officer at The Honest Kitchen. She is a companion animal nutritionist who started The Honest Kitchen in her kitchen in 2002. She is passionate about advanced nutrition and holistic health including complementary modalities such as herbalism and homeopathy. Considered an expert in her field, Lucy frequently writes articles for local and national media, conducts radio interviews and educational spots, and occasionally holds educational seminars for pet owners on the importance of good nutrition. She also recently authored Dog Obsessed, a guide to a happier, healthier life for the pup you love.

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