Our BIGGEST Product Launch EVER!

We’re so excited to announce our biggest launch in company history!

We’ve got loads of exciting new products launching, as well as a complete overhaul of our treat line, all explained below!

Two New Limited Ingredient Diets!

Introducing Hope and Spruce!

  • Just 6 limited ingredients – with a single protein as the first ingredient
  • For pets with sensitivities to many common pet food ingredients
  • Absolutely no red flag ingredients or common allergens
  • New and improved grain free and limited ingredient super-palatable recipes
  • Made with ranch-raised beef and cage-free duck


Two New Flavors of Proper Toppers: Beef and Fish!

  • Complete & Balanced: Can be used as a topper, treat or complete meal
  • 100% Human Grade: Provides the quality and safety pets deserve
  • Superfoods: Contain antioxidant-rich whole foods to provide a nutritional boost


Treat Line Refresh!

Training Treats:

  • Now grain free
  • Breakable heart-shaped cookies
  • Just 8 calories per cookie
  • Includes Nuzzles, Pecks, Smooches and our NEW fish and pumpkin cookies, Cuddles!

Functional Treats:

Anytime Treats:

Trade Up From Cans to The Honest Kitchen!

Introducing our new single serve cups – coming in April!

  • 100% human grade
  • Free of BPA and preservatives
  • Made with healthy whole foods
  • Makes 12oz of food—same as a can!
  • Our best-selling Embark, Love and Force recipes

Meet the Author: Lucy Postins

Lucy Postins is founder of The Honest Kitchen as well as its Mother Hen and CEO. She is a companion animal nutritionist who started The Honest Kitchen in her kitchen in 2002. She is passionate about advanced nutrition and holistic health including complementary modalities such as herbalism and homeopathy. Considered an expert in her field, Lucy frequently writes articles for local and national media, conducts radio interviews and educational spots, and occasionally holds educational seminars for pet owners on the importance of good nutrition. She also recently authored Dog Obsessed, a guide to a happier, healthier life for the pup you love.

Zeal & Brave Price Increase
New Packaging for Perfect Form, Pro Bloom and Beef Bone Broth