Switching From Haddock to Cod in Our Zeal Dog Food

From time to time, we make minor ingredient changes as part of our commitment to sustainability and that has occurred with the fish in our Zeal dog food.

Recently, some new fishing quotas were imposed in the Icelandic fisheries where our wild haddock is caught. While haddock can still be fished in the waters off Iceland, the new quotas mean there are restrictions on the quantity of this fish that can be caught.

Switching From Haddock to Cod

Therefore, we have decided to replace the haddock with wild caught cod, in our Grain Free Fish Recipe. As we transition to using cod in place of haddock, there will be a mix of formulations in the marketplace. What’s on the ingredient panel of the box, will reflect the ingredients inside. While this change is significant from the standpoint of our Environmental Pawprint, we don’t believe it will be noticeable from a nutritional, flavor profile or ingredient tolerance standpoint since haddock and cod are nutritionally so similar.

No Nutritional Changes

The nutritional profile for our Grain Free Fish Recipe is unchanged, and ingredient panel for Zeal will now read as follows:

Dehydrated pollock, dehydrated cod, dehydrated sweet potatoes, dehydrated eggs, dried organic coconut, dried apples, dehydrated pumpkin, dried parsley, dehydrated cabbage, dried bananas, dehydrated salmon, dried cranberries, dried garlic, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, copper amino acid chelate, thiamine mononitrate

About Wild Caught Cod

Our new wild cod is caught off the coast of Alaska. Alaskan (Pacific) cod is MSC (Marine Stewardship Council) certified and classed as a ‘Best Choice’ by Seafoodwatch.org. As a reminder, our Alaskan Pollock is also MSC Certified. We’ll continue using a small quantity of the original Icelandic haddock as allowable under the fishing quota, for our Wishes, Quickies and Smittens pure haddock treats.

Stay Tuned For Our Epicurean Line

You’ll also notice that our Grain Free Fish Recipe is getting a slightly new look later this year. It will be forming the start of our new Epicurean line of foods with novel proteins, and we’re hoping to add some additional novel protein recipes to the Epicurean line soon.


Meet the Author: Lucy Postins

Lucy Postins is founder and Chief Integrity Officer at The Honest Kitchen. She is a companion animal nutritionist who started The Honest Kitchen in her kitchen in 2002. She is passionate about advanced nutrition and holistic health including complementary modalities such as herbalism and homeopathy. Considered an expert in her field, Lucy frequently writes articles for local and national media, conducts radio interviews and educational spots, and occasionally holds educational seminars for pet owners on the importance of good nutrition. She also recently authored Dog Obsessed, a guide to a happier, healthier life for the pup you love.

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