The Top Trends in Pet Stuff from SuperZoo

Last week, more than 15,000 pet professionals convened in Las Vegas for the annual SuperZoo trade event. Nearly 1,000 manufacturers showcased new products and hot trends for pets. The number one trend on everyone’s lips: the humanization of pets. That doesn’t mean treating pets like humans, though. Rather, it means that pet parents expect products made with the same standards as the products we purchase for ourselves.

Human Grade

Human Grade

The demand for human-grade products spanned many categories, but it was on full display at The Honest Kitchen’s booth. Grocery store customers are becoming savvy about the ingredients in the food they purchase for their families. The pet members of the family are no different; pet parents seek the same quality ingredients for their pets that they seek for themselves.

Sun Protection

My Dog Nose ItSun Shield Tee

Dogs’ noses experience the harsh effects of the sun. Likewise, dogs with short coats or white fur can get sunburns, and skin cancer is on the rise among dogs. Just as we’ve started to demand healthy, safe sun protection, the same is becoming available for dogs. My Dog Nose It provides sun protection for your dog’s nose, ears, or other unprotected areas and is formulated with pet-safe ingredients. Gold Paw Series launched the Sun Shield Tee, a lightweight stretch jersey that blocks 98 percent of UV rays.


Dog is Good

Pets are integrated into every aspect of our lives. This was apparent in the huge range of products designed to make it easier, safer, and more convenient to bring our pets along for any adventure, from camping gear to harnesses to travel litter boxes. Plus, there were tons of fun options for the human end of the leash, like the witty, modern products from Dog is Good. The brand’s line includes everything from T-shirts and coffee mugs to pajamas and tote bags—all with fun, attention-getting designs.


Interactive from The Outward Hound

No question: Play is huge for the year ahead. The Jackson Galaxy Collection by Petmate emphasizes interacting with your cat with fun new teasers, including a version with a built-in laser. Outward Hound launched several new interactive feeders, and products like The Klimb by Blue-9 encourages interactive play while training.


Fabric Tech

Digital tech has been a fast-growing segment for the past few years, and a range of new products—from microchip-enabled dog doors to home monitor systems—prove that this category will continue to grow. However, technology isn’t simply digital tech. There are tons of new tech applications reaching into multiple categories. For example, Insect Shield utilizes insect-repellent technology in fabric to safeguard pets on outdoor adventures. Previously available for the military, global health initiatives, and outdoor enthusiasts, the tech is now available for pets in products like bandannas and blankets.

Look for these trends to expand further with lots of fun gift ideas as we approach the 2015 holiday season.

Meet the Author: Maggie Marton

Maggie is a writer and author, whose first book, Clicker Dog Training: The Better Path to a Well-Behaved Pup was published by Open Air Publishing. When she's not writing (or reading books about grammar), she teaches writing courses to college students and professionals who want to nail down the basics of communication. Outside of work, she hikes, throws dinner parties, plays with her three dogs and cat, and travels as much as possible.

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