Verve Dog Food Gets More Delicious
We’ve decided to swap our organic rye flakes for organic barley flakes in Verve, our whole grain beef dog food recipe.
Both grains are nutritionally very similar, but rye has a slightly stronger taste. In working to understand why some dogs found Verve less tasty than many of our other recipes, we realized the rye was probably the culprit!
Barley Tastes Better
Barley has a sweeter, nuttier taste, and even though it’s a little more expensive, we feel the improved flavor profile it offers to Verve makes it worth the extra pennies. Our initial palatability trial on Verve made with barley instead of rye showed it to be considerably more palatable and we’re excited to introduce this change. We’ve even tasted it ourselves, and agree with the pups, it really is a better flavor than before!
Look For the Sticker
As we transition to the new and improved Verve recipe with barley, there will be a mix of different formulations in the marketplace. The new formula can be found in boxes that include a sticker with ‘improved palatability!’ on the front, and the ingredient panel on the back any box will reflect which grain is inside the box.