What’s the timeline?
Shipping: July 30th – Aug 6th
Contest Duration: Aug 3rd – Sept 14th
Stores may break down the shipper / POS once they are finished with their samples. We anticipate many will break it down the first week of Sept.

What are the social tags?
#HonestPetsContest
www.HonestPetCalendar.com

How are we supporting the participating stores?
We have a dedicated media spend about the promotion that is only shown in locations near participating stores – driving customers to those locations. The HonestPetCalendar.com microsite only lists the participating stores.

Who gets what in store?
NEW customers who participate (uploading a picture or voting) will receive a sample pack.
EXISTING customer who participate (uploading a picture or voting) will receive an $8 coupon off their next purchase.

What’s included in the sample pack?
Force 1oz, Embark 1oz, Revel 1oz – as well as an $8 off coupon off a customer’s first purchase.

Where are all the coupons redeemable at?
In stores ONLY. Not redeemable online.

When does the coupon expire?
Sept 30, 2015.

What to do with leftover EXISTING customer coupons?
Discard them at the end of the promo.

What is the Grand Prize for the customer?
A 3 day / 2 night trip to San Diego! The winner will stay at the US Grant downtown, and we’ll schedule a time to take them drinking at Mission Brewery, too!

How is the Grand Prize winner selected.
We will pick the top 5 most voted pictures, which will all be semi-finalists, and will select the winner from that lot!

What is the prize for the winning store?
Free fill of Honest Kitchen (up to $1000 MSRP)

How is the winning store selected?
The Honest Kitchen will select a winner based on performance of social sharing, sales, and engagement.

What happens if someone uploads a picture online to the microsite HonestPetCalendar.com?
After they vote, or upload a picture they will be directed to a list of participating Anchor Promo stores (703 locations), if there are no stores in their area, they can download a coupon to save $8.00 at any reseller location near them.

What happens if someone uploads a picture to twitter or Instagram with #HonestPetsContest?
The pictures will be aggregated in the site HonestPetCalendar.com. We will respond in the comments to go to the website, so they can share/vote for their picture. They will be directed to a list of participating Anchor Promo stores (703 locations), if there are no stores in their area, they can download a coupon to save $8.00 at any reseller location near them.

How come people can’t see where they are in the voting ranking?
We will share on the pet’s contest page if they are in the top 25%, however, we wanted to give everyone a fair chance to win, and feel it gives people an unfair advantage if they are in the top 10, as users will only vote for them.

Can I check on someone’s ranking?
Fraid-not! These are under lock and key until the very end.