Grain Free, Whole Grain, Limited Ingredient & Base Mixes
Add nutrition, taste andtexture to top off any meal
Delicious, nutritious rewards for training – or anytime
Replenishing meal boosters and re-hydrating drinks
Scrumptious Grain Free recipes for cats and kittens
Delectable snacks sure to be your feline’s favorites
Nourishing, healing milks, broths and more
Click here to download the most up-to-date MAP pricing
EFFECTIVE APRIL 4, 2016
1. Introduction and Policy Overview
The Honest Kitchen has a long history of providing only the highest quality pet foods, treats, and supplements. We started in a kitchen with the mission to make a genuine difference in pets’ lives by producing products that are unequivocal in their quality and integrity. Over the past 14 years, we have worked with and relied upon a growing number of retail partners to educate consumers about the benefits of feeding and using our products.
Our success is tied to the success of these incredible retail partners, and in order to ensure that all of our resellers can more effectively sell our products, continue to support our brand as a premium offering, and avoid intra-brand channel conflict, we are updating our unilateral minimum advertising price policy (“MAP Policy”) that was originally launched on May 21, 2012.
2. Policy Statement
The Honest Kitchen, in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product(s) covered by this MAP Policy for a price that is less than two percent (2%) of the product’s listed price on The Honest Kitchen’s website.
3. General Guidelines
4. Advertising Guidelines
5. Policy Enforcement
i. For an initial violation, The Honest Kitchen will cancel any pending orders and cease filling any new orders for a period of thirty (30) days.
ii. For a second violation by a reseller within one (1) year of the initial violation, The Honest Kitchen, at its discretion, reserves the right to cancel any pending orders or cease filling orders for a period of greater than thirty (30) days. Repeated infractions of this MAP policy may result in termination of dealer status.
All questions related to this MAP Policy should be directed to: firstname.lastname@example.org.