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FOR CATS WITH EXCEPTIONALLY HIGH STANDARDS.
If cats ruled the world, they’d demand food made with the same quality & safety standards as healthy people foods—which just so happens to be the exact kind of food we make. Some might call this a coincidence, but other cat lovers know that we've just been well-trained.
We were tired of so-called ‘healthy’ pet foods actually being filled with sub-par ingredients. So, we created human grade food (and gave it a shiny seal). When you see it, you know you’re getting food that’s made with the same ingredients as healthy people foods and meets over 100 safety requirements.