We pioneered the idea of human grade to help as many pets as possible get on the road to good health. But we didn’t stop there. We put the good in good food by making decisions that have a positive impact far beyond the bowl. 
We Believe in the Power of Good Food
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human grade
For veterinarians, food safety experts and savvy pet owners, there’s human grade, and there’s everything else. It’s the best pet food you can possibly buy, ensuring a level of quality and safety no feed-grade product can claim.
Highest quality ingredients.
We only source real, whole foods from folks we trust. No phony, feed-grade foods ever.
Highest quality kitchens.
Our preparation methods and facilities meet safety standards 7x those of feed-grade ones.
Highest quality foods.
Your pets taste the difference. It’s not simply the safest and healthiest — it’s the tastiest.
