the benefits of fresh food —

WITHOUT THE FUSS

Made with the same human grade ingredients as fresh food for less than half the price (and none of the hassle).

GENTLY DEHYDRATED $2.62/DAY
VS

  • 100% human grade
  • Minimally processed
  • Shelf stable (no refrigeration)
  • Ready in 3 minutes
  • Less than half the cost of fresh (which means you can feed human grade more often)
FRESH/FROZEN $6.16/DAY

  • Typically human grade
  • Minimally processed
  • Requires cold storage
  • Needs defrosting prior to serving
  • Expensive to feed
THREE SIMPLE STEPS —

ONE HEALTHY, HOMEMADE MEAL

  • Mix with warm water
  • Stir & wait 3 minutes
  • Serve with love
THERE'S TRUTH—

IN NUMBERS

Sure, we think of our pets like members of our families, but that’s not the only reason we feed them like little people. Human grade actually leads to healthier, happier pets. Among our customers:

  • of customers report improved overall wellbeing & energy

  • of customers report improved digestion

  • of customers report improved skin & coat health



  • THOUGHTFUL SOURCING

    From GAP-certified free range chicken to non-GMO ingredients, we're thoughtful about where we source our ingredients from.

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  • STRICT SUPPLIER STANDARDS

    We only work with suppliers we know and trust (some since 2002) because, frankly, we know they’ll put up with our high standards.

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  • UNCOMPROMISING QUALITY & SAFETY

    Pets deserve the same quality and safety as people, so our recipes are made in a human food facility with extensive testing.

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  • CERTIFIED B CORPORATION

    We use our business as a force for good—because shouldn’t we give back to a world that’s given us so many great pet memes?

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