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TOO GOOD TO BE CALLED KIBBLE

We hope you love what you read on this page and bring a bag of Whole Food Clusters into your very own kitchen. But we have just one ask. Don't call it 'Kibble'.

We spent years crafting the world's first human grade dry food for pets that are delicious, made with a veterinary nutritionist and free of fillers. You might think this is a humble-brag, but if we're honest, it's just your regular, brag-brag.

HUMAN GRADE CLUSTERS
VS

  • Thoughtfully-sourced protein is the #1 ingredient (no meat meals, ever!)
  • Cold-pressed, roasted & dehydrated
  • Healthy produce, whole grains and no GMO or artificial ingredients
  • Made in a human food facility with 100+ safety standards
FEED GRADE KIBBLE

  • Rendered meat meals & 4D meats (dead, diseased, dying or disabled)
  • High-heat and pressure
  • Fillers, by-products and artifical ingredients
  • Made with feed-grade standards for livestock
Our less processed process—

MadeHonest™

When it comes to making pet food, we believe less is more. That's why we created our own less-processed process called MadeHonest™.

  • 100% human grade

    We start by mixing human grade, nutrient-rich whole foods in our human food facility.

  • COLD-PRESSED

    Then we cold-press the nutritious ingredients into delicious, bite-size clusters.

  • ROASTED & GENTLY DEHYDRATED

    Finally, we bake and gently dehydrate each batch, to lock all that human grade nutrition inside.
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THERE'S TRUTH —

IN NUMBERS

Sure, we think of our pets like members of our families, but that's not the only reason we feed them like little people. Human grade actually leads to healthier, happier pets. Among our customers:

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  • SKIN & COAT HEALTH IMPROVED
  • Digestion Improved
  • Overall Well-being & Energy Improved
1 3
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*Based on a poll of more than 1,000 Honest Kitchen customers who feed a variety of complete & balanced recipes daily to dogs and cats. Responses reflect customer responses where their pet displayed that specific problem. For informational purposes only — results are not guaranteed and may not be typical for other pets.

HOW WE KEEP IT HONEST

  • THOUGHTFUL SOURCING

    From GAP-certified free range chicken to non-GMO ingredients, we're thoughtful about where we source our ingredients from.

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  • STRICT SUPPLIER STANDARDS

    We only work with suppliers we know and trust (some since 2002) because, frankly, we know they’ll put up with our high standards.

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  • UNCOMPROMISING QUALITY & SAFETY

    Pets deserve the same quality and safety as people, so our recipes are made in a human food facility with extensive testing.

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  • CERTIFIED B CORPORATION

    We use our business as a force for good—because shouldn’t we give back to a world that’s given us so many great pet memes?

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