I’ve been feeding THK to my dog for 5 years now. I was introduced to the brand by a friend and was a little reluctant at first to try it. It does cost much more than the kibble I was feeding at the time and I had never heard of a dehydrated dog food before. Honestly, it sounded a “little much”. Also, I wasn’t sure how receptive my dog would be to it. It was just so different than what I was used to. But...switching to this food has been the best decision I’ve ever made. Hands down! I don’t have to worry about pet food recalls. It’s human grade! The food is even pretty. Am I crazy to say that? LOL. It’s colorful, I can see berries and coconut and herbs. It’s not brown, blah pebbles of who knows what. And, thanks to the addition of water, I know that my pup is getting plenty of fluid to keep her hydrated and keep her kidneys on the up and up. We rotate between the chicken, turkey, and fish grain free recipes for variety but, she loves them equally. Additionally, I am a supporter of small businesses every chance I can get. I’m so glad that this company feels the same! I have no intention of ever feeding my animals anything else!