Several months ago, Potato was running low on her usually high end food. The last several days of feeding Potato usually chow, she was not very enthusiastic but hearing the bag open. Potato, once she hear the bag opening would go cra-cra. She would stop whatever she was doing and stampede to her bowl. I received a sample of The Honest Kitchen food and decide dto give it a try. Potato appeared as if she had a smile on her face once she tasted THK food. Her tail was wagging, butt was shaking and she couldn't stand still while eating. Potato hasn't eaten any other food since that day and hasn't bored either. Thanks THK. Quality has an awesome flavor.