My pet is a bit of a picky eater and I want to make sure that he has the best food available to him. He has already been on a diet of what I considered a good brand of food. Anyway, a good friend who I consider very knowledgeable about dogs and their health, highly recommended this product so I went on-line and did some research. I had a few questions so I contacted The Honest Kitchen and I immediately got answers to my questions. The Honest Kitchen was kind enough to send me a few samples and my dog LOVES it. Since I live in a remote area of the country and don't have quick access to shopping I am very excited about the autoship program as well. I am looking forward to seeing a shiny coat, improved appetite, and a good long life for my dog.