Before going to all natural foods our dogs' coats needed blowing out/brushing quite often from loose hair. Also the coat was a bit dull & rough. Now that we've gone to natural feeding they lose less hair, shiny, & a bonus we've found is that their coats are so soft even our cats love to snuggle & play on them. We tell everyone about Honest Kitchen & share info along with stories all the time. Thanks honest kitchen for great food that both our dog & cats love to eat :-D!