• GENTLY DEHYDRATED FOOD—

    FRESH WITHOUT THE FUSS

    With our dehydrated foods, it's what's inside that counts. Do they look as good as they taste? Definitely not. Does your dog care? Not one bit.

    Shop Dehydrated Food
  • 100% HUMAN GRADE DRY FOOD—

    SCOOP WITHOUT SACRIFICE

    We created the world's first human grade dry food that's less processed than kibble, because you shouldn't have to compromise for convenience.

    Shop Whole Food Clusters

OUR STANDARDS AREN'T STANDARD

We were tired of so-called ‘healthy’ pet foods actually being filled with sub-par ingredients. So, we created human grade food (and gave it a shiny seal).

When you see it, you know you’re getting food that’s made with the same ingredients as healthy people foods and meets over 100 safety requirements.

1st Human Grade Pet Food Brand
VS

  • We follow human food safety standards, which has 100+ safety requirements
  • Our recipes us only human-edible ingredients (& we only use non-GMO ingredients)
  • We source high-quality, thoughtfully sourced proteins like wild caught fish and cage free turkey
1,000+ Feed-Grade Pet Food Brands

  • Follows livestock feed safety standards, which has a min. of 15 safety requirements
  • Can use ingredients rejected for human consumption
  • Able to use protein not safe for human consumption, including '4D' meats (dying, dead, diseased or disabled)
STILL WITH US? TAKE OUR RECIPE QUIZ—

This quiz won’t tell you which brunch plate you’d be (we’re strawberry waffles), but it will help you find which of our 100+ recipes is right for your pet. 

THERE'S TRUTH—

IN NUMBERS

Sure, we think of our pets like members of our families, but that’s not the only reason we feed them like little people. Human grade actually leads to healthier, happier pets. Among our customers:

  • of customers report improved overall wellbeing & energy

  • of customers report improved digestion

  • of customers report improved skin & coat health



  • THOUGHTFUL SOURCING

    From GAP-certified free range chicken to non-GMO ingredients, we're thoughtful about where we source our ingredients from.

    Learn More
  • STRICT SUPPLIER STANDARDS

    We only work with suppliers we know and trust (some since 2002) because, frankly, we know they’ll put up with our high standards.

    Learn More
  • UNCOMPROMISING QUALITY & SAFETY

    Pets deserve the same quality and safety as people, so our recipes are made in a human food facility with extensive testing.

    Learn More
  • CERTIFIED B CORPORATION

    We use our business as a force for good—because shouldn’t we give back to a world that’s given us so many great pet memes?

    Learn More